Brand Lead Dermatology -Hidradenitis Suppurativa
Brand Lead Dermatology -Hidradenitis Suppurativa
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$ 184000 - 241000
1 Vacancy
Job Description
Make your mark for patients
About the role:
The Brand Lead Dermatology - Hidradenitis Suppurativa is a key leader on the Immunology HCP Marketing team and is accountable for shaping strategy and defining the integrated executional HCP Promotional plans for the planned launch of assets in Hidradenitis Suppurativa (HS). This remit includes market research strategy refinement branded creative campaign development HCP relationship building pre and post launch planning and team leadership.
Who youll work with:
- Partner closely with sales organization to ensure the effective execution of brand strategy.
- Partner closely with Legal Regulatory and Compliance to shape strategy and launch tactics compliantly.
- Maintain ongoing professional relationships with key HCPs &medical societies to support brand credibility and influence. Actively engage with these stakeholder groups at medical congresses to gather insights strengthen partnerships and reinforce brand presence.
What youll do:
- Lead the HCP strategy for assets in HS across the buying cycle journey (awareness-consideration-trial-adoption) within the commercial levers of HCP Activation through to HCP Experience/Support.
- Facilitate ongoing cross-functional collaboration with Medical Patient Marketing and Market Access leads to ensure strategic alignment optimize execution and drive performance against forecasted objectives.
- Accountable for development of HCP positioning value proposition claims creative campaign(s) development omnichannel efforts integrated communication plans (including channel mix / media planning) and measurement for all HCP initiatives.
- Gather and leverage insights to build execute and refine strategy as well as shape go-to- market plans related to HS HCP activation and engagement both pre and post launch.
- Direct the development of HCP promotional materials content selling materials and digital initiatives inclusive of review committee (material approval) process.
- Ongoing collaboration with Business Analytics & Insights partners to develop the appropriate KPIs and metrics to successfully track brand and initiative performance.
- Lead competitive intelligence efforts by synthesizing market insights and proactively anticipating shifts in market dynamics to inform strategic decision-making.
- Lead annual brand planning & Budget Management.
- AOR and key 3rd party vendor management
Interested For this role were looking for the following education experience and skills
Minimum Requirements:
- Bachelors degree required
- 10 years of progressive pharmaceutical industry experience including 5 years pharmaceutical sales or marketing experience
Preferred Requirements:
- MBA preferred
- Dermatology and/or biologic marketing experience a plus
- Demonstrates a thorough understanding of Pharmaceutical Regulations and Compliance Guidelines to ensure the compliant pull through of all initiatives
- Demonstrated evidence of proactively identifying issues and opportunities making appropriate recommendations and/or taking appropriate action and gaining alignment to execute/get things done
- Ability to lead and work effectively across multiple functions stakeholders and partners
- Ability to deliver presentations to groups of all sizes
- Excellent written and communication skills
- Agile learner and solutions oriented
- Strong interdependent partnerships collaboration influence & negotiation skills are required
- Strong project management skills and demonstrated ability to successfully execute complex initiatives
- Prior experience managing agencies of record to deliver tactical plans on time and on budget
- Written and oral presentation skills
- Influence across the internal matrix to drive change and gain stakeholder support
*This positions reasonably anticipated base salary range is $184000-$241000 annually. The actual salary offered will take into account internal equity and may also vary depending on the candidates geographic region job-related knowledge skills and experience among other
#TeamUCB
Are you ready to go beyond to create value and make your mark for patients If this sounds like you then we would love to hear from you!
About us
UCB is a global biopharmaceutical company focusing on neurology and immunology. We are around 8500 people in all four corners of the globe inspired by patients and driven by science.
Why work with us
At UCB we dont just complete tasks we create value. We arent afraid to push forward collaborate and innovate to make our mark for patients. We have a caring supportive culture where everyone feels included respected and has equal opportunities to do their best work. We go beyond to create value for our patients and always with a human focus whether thats on our patients our employees or our planet. Working for us you will discover a place where you can grow and have the freedom to carve your own career path to achieve your full potential.
UCB is an equal opportunity employment decisions will be made without regard to any characteristic protected by applicable federal state or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment your employment with UCB or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws orders and regulations.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.
Employment Type
Full-Time
