Global Product Marketing Director, Monitoring Solutions
Global Product Marketing Director, Monitoring Solutions
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1 Vacancy
Job Description
Job Description Summary
As the Global Product Marketing Director Monitoring Solutions you will be responsible for building maintaining and leading the integrated global marketing growth strategy for the entire Monitoring Solutions portfolio and partner with key stakeholders to advance our Care Needs marketing this role the Global Product Marketing Director Monitoring Solutions will lead & drive the end-to-end development of business and marketing plans including value proposition creation pricing/packaging insights generation & claims development for the products/offerings partnering with key stakeholders to advance our total portfolio marketing strategy. This role will also collaborate closely with regional teams to amplify and support activation of the always-on Monitoring Solutions Global Growth Campaign.Job Description
Essential Responsibilities
- Develop lead & implement a coherent global marketing growth strategy for Monitoring Solutions in partnership with Global Product Management PCS Business Marketing Region Marketing and key segment leadership.
- Lead the commercialization efforts for New Product Introductions & support key milestone deliverables for CMO marketing reviews including: value proposition creation positioning/messaging development pricing strategies and claims development.
- Collaborate with key region marketing stakeholders to drive an integrated end-to-end marketing approach that seamlessly connects upstream deliverables to downstream impact.
- Generate outside-in insights to influence the product development roadmap drive the creation of value propositions and support the development of business cases.
- Partner with Global Product Management PCS Portfolio Marketing Region Product Marketing & Region Commercial Leaders to identify white space/new business and market opportunities.
- Pulse the market by performing ongoing clinical and industry trend analysis and partner with Global Product Management PCS Portfolio Marketing Region Product Marketing & Region Commercial Leaders to identify new business and market opportunities.
- Collaborate with key segment stakeholders to support long-term strategy planning annual product planning and annual budget planning process.
- Lead & drive performance management (daily management) to create visibility drive accountability and a win-the-week mentality to exhibit marketings impact to the business.
- Play an integral role in marketings transformation including support of marketing training/development new process implementation & adoption best practice sharing and building a strong marketing community.
Required Qualifications
- 10 years of experience in marketing business or related field with a minimum of 5 years within the Healthcare industry.
- Bachelors Degree in Marketing Business Administration or a related field.
- You bring a minimum of 3 years of experience leading and building a team of marketing professionals and the ability to manage in a matrix organization.
- You have a minimum of 3 years of demonstrated marketing experience supporting healthcare products and are well-versed in global upstream marketing principles; including but not limited to integrated marketing planning insights generation value proposition creation pricing strategies claims development go-to-market approaches.
- You bring a minimum of 3 years of proven experience building high impact marketing programs using all relevant channels and media; and aligning marketing strategy with business goals.
Desired Characteristics
- Masters Degree in Marketing Business Administration or a related field.
- You bring the ability to deeply understand the customer & market to create innovative customer-focused strategies and able to conceptualize and articulate the vision.
- You bring the ability to operate effectively in a matrix multi-tasking dynamic environment while maintaining forward thinking and customer first attitude.
- You bring strong business management and resource allocation skills including business plan development.
- You have strong executive level presentation and interpersonal skills and are able to effectively communicate and present ideas to stakeholders throughout different levels of within the business to energize develop build rapport and influence.
- You are able to operate independently and effectively in a multi-tasking dynamic and fast paced global environment while maintaining a forward thinking and customer first attitude.
- You bring knowledge and ability to apply Lean principles.
GE HealthCare offers a great work environment professional development challenging careers and competitive compensation. GE HealthCare is anEqual Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19 some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: Yes
Required Experience:
Exec
Employment Type
Full-Time
