Global Vice President, Mass Market Engagement
Global Vice President, Mass Market Engagement
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Job Description
Who We Are
International Justice Mission (IJM) is the global leader in protecting vulnerable people from violence around the world. Our team of over 1200 professionals are at work worldwide in over 30 offices. Together we are on a mission to rescue millions protect half a billion and make justice unstoppable.
We are a global community that cares for one another. We believe that the way we work is as important as the results we achieve. We provide professional excellence with joy and celebration to all those we serve.
The Need
For over 25 years IJM has pioneered the work to protect vulnerable people from violence. 9 out of 9 times in the last decade IJMs Justice System Strengthening Projects have reduced slavery and violence between 50 and 85% for very large populations of people in poverty. As we grow to expand our impact to protect 500 million people from violence we are seeking a Campaign Director Strategic Partnership.
As IJM accelerates its mission to rescue 1 million people and protect 300 million from violence we are seeking a dynamic results-driven Vice President of Mass Market Engagement to lead and grow IJMs mass audience revenue. This role is responsible for developing and executing integrated strategies that drive lead generation acquisition retention and supporter experience through mass channels.
This leader will be responsible for revenue generation across all mass market products offers and campaignsincluding monthly giving one-time donations seasonal campaigns and advocacy momentsand will steward the end-to-end go-to-market strategy for the U.S. while collaborating globally to accelerate scalable mass engagement.
The VP will bring a marketers mindset and a revenue leaders discipline using data creativity and operational excellence to build a world-class supporter experience that fuels long-term impact.
This position is hybrid (onsite Tuesdays & Thursdays) if located in the Washington DC area or remote for non-local candidates. It reports to the Chief Marketing Officer and is only available for candidates with the right to work in the US.
Responsibilities
Mass Market Strategy & Revenue Growth
Lead the vision planning and execution of IJMs mass market fundraising strategy to drive scalable revenue across all mass audience segments.
Develop go-to-market strategies for the U.S. including campaign roadmaps segmentation testing plans and product positioning.
Evaluate performance across all products and channels identifying opportunities to scale high-performing offers both nationally and globally.
Ensure all mass campaigns are aligned with IJMs brand mission and global marketing framework.
Donor Journey Growth & Optimization
Design and optimize the full supporter journeyfrom lead generation through conversion retention and loyaltyto increase lifetime value.
Lead strategies for acquisition (email paid media partnerships advocacy influencer) onboarding monthly giving growth and donor satisfaction.
Build and scale upgrade renewal and reactivation strategies to improve donor retention across all mass engagement streams.
Integrate behavior- and insight-driven messaging to deliver personalized experiences and deepen engagement.
Campaigns Offers & Product Development
Own the creation innovation and performance of IJMs mass market fundraising products and seasonal campaigns.
Lead the development and rapid testing of new giving formats pricing models and incentive strategies.
Collaborate with Creative Brand and Digital teams to ensure offers are emotionally compelling easy to understand and optimized for conversion.
Align campaigns with audience needs ensuring a balance of inspiration urgency and value.
Channel Strategy & Global Collaboration
Oversee multichannel engagement across web email social paid media SMS and offline optimizing each for acquisition and retention.
Collaborate with regional marketing teams to share best practices tools and creative assets that scale mass engagement globally.
Contribute to global strategy discussions on donor segmentation channel integration and mass engagement innovation.
Influence campaign alignment across IJM regions to ensure a consistent and effective supporter experience.
Data Performance & Insights
Partner with data and analytics teams to define KPIs track performance and build dashboards for real time reporting.
Use insights from segmentation journey analytics and audience feedback to drive performance and continuous improvement.
Lead A/B testing and performance reviews to refine messaging timing and channel mix.
Champion data-informed decision-making across all campaign and engagement strategies.
Team Leadership & Vendor Management
Lead and grow a high-performing team across campaign management acquisition retention and supporter experience.
Foster a collaborative mission-aligned and performance-driven team culture.
Manage agency and platform partners that support media buying creative development supporter care and campaign execution.
Partner with internal stakeholders across Marketing Digital Development and Global teams to drive integration and accountability.
Qualifications:
Education & Experience
1215 years of experience in fundraising direct response marketing digital acquisition or consumer engagement roles with a strong track record of revenue growth.
Proven success in developing and executing multichannel mass marketing strategies across paid owned and earned media.
Experience managing large-scale donor/customer acquisition and retention programs.
Demonstrated ability to lead teams through change scale campaigns and manage complex go-to-market plans.
Strong familiarity with CRM systems (Salesforce preferred) donor journey design and marketing automation platforms.
Experience working in or alongside global organizations or multi-region campaigns is a plus.
Skills & Competencies
Strategic thinker with strong analytical skills and business acumen.
Data-driven with experience in performance marketing segmentation and optimization.
Collaborative and cross-functional leader with excellent communication and influence skills.
Ability to manage vendors creative teams and media agencies for optimal performance.
Non-Technical Competencies
Mature orthodox Christian faith as defined by the Apostles Creed;
Strong ethic of service and a passion for IJM.
Collaborative and service-oriented mindset.
Application Process:
Upload Resume Cover Letter & Statement of Faith* in one PDF document.
*What is a statement of faith
A statement of faith should describe your Christian faith and how you see it as relevant to your involvement with IJM. The statement can either be incorporated into the cover letter or submitted as a separate document and should include at a minimum a description of your spiritual disciplines (prayer study etc.) and your current fellowship or place of worship.
What does IJM have to offer
Comprehensive Medical/Dental/Vision benefits
Monthly commuter and parking benefits in the DC metro area
Retirement benefit options
Paid leave starting at 23 days
12 holidays (plus early release the day prior)
Daily quarterly and annual community spiritual formation
Robust staff care resources
IJM holds strict safeguarding principles and a zero tolerance to violations of the Safeguarding Policy Protection against Sexual Exploitation Abuse and Harassment Policy and Code of Ethics. Candidate selection is based on technical competence recruitment selection and hiring criteria subject to assessing the candidates value congruence and thorough background police clearance and reference check processes.
At IJM were committed to building a diverse workforce through fair and equitable employment practices. IJM encourages people of any race color age sex marital status or political ideology to apply for employment. While we welcome everyone into this work we truly believe that the work we are doing is Gods work not our own and practice spiritual disciplines together daily. Thats why we legally require under SEC. 2000e-1 Section702 of Title VII of the Civil Rights Act of 1964 that all employees practice a mature orthodox Christian faith as defined by the Apostles Creed.
IJM requires a background check police clearance and thorough review of references with an employment offer and/or employment contract.
Required Experience:
Chief
Employment Type
Full-Time
