Senior Strategist, Digital

Job Description

This role is based remotely but if you live within a 50-mile radius of an office Atlanta Austin Detroit Warren or Mountain View you are expected to report to that location three times a week at minimum.

The Role

The Senior Strategist Digital will be dedicated to dashboard development reporting and analysis for GM. This person will be focused on performance and operational metrics which are core to running the business at the overall Brand and Dealer levels.

What Youll Do

• Working with stakeholders to understand objectives driving the requests/requirements:The strategist will engage with various stakeholders to gather and comprehend the objectives behind their requests and requirements. This involves active communication and collaboration to ensure that the data and insights provided align with the business goals.
• Ability to translate data into answers that resonate with the business:The role requires a strong ability to interpret complex data and translate it into actionable insights that are meaningful to the business. This includes identifying trends patterns and anomalies that can inform decision-making and strategy.
• Site data inputs including mobile vs. Desktop usage CTA engagement and site behaviors including heat mapping click-stream data and content engagement:The role involves analyzing site data inputs to understand user behavior and engagement. This includes tracking mobile versus desktop usage call-to-action (CTA) engagement and site behaviors through tools like heat mapping and click-stream data. The strategist will also assess content engagement to optimize site performance.
• Ability to work cross-functionally with minimal guidance:The strategist should be capable of working across different functions and teams with minimal supervision. This requires strong collaboration skills and the ability to navigate various aspects of the business to achieve objectives.

Your Skills & Abilities (Required Qualifications)

• Degree: Math Economics Computer Science Data Science MIS or similar discipline Graduate degree a plus
• 5-7 years of experience in analytics
• Expert SQL:Proficiency in SQL is essential for querying and managing databases effectively.
• Proficiency with Power BI:The ability to create and manage dashboards using Power BI is crucial for visualizing data and insights.
• Proficiency with Adobe Analytics:Understanding Adobe Analytics is important for tracking and analyzing web data.
• Data storytelling and communication:The ability to communicate complex data insights in a clear and compelling manner is vital.
• Able to communicate highly technical concepts to non-technical audiences:The strategist should be able to explain technical concepts to stakeholders who may not have a technical background.
• Excellent understanding of clickstream data:A deep understanding of clickstream data is necessary for analyzing user behavior on websites.
• Curiosity and creativity for researching:The role requires a curious and creative mindset to explore new ways of analyzing and interpreting data.

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Python (a plus):Knowledge of Python can be beneficial for data analysis and automation tasks.
• Azure/Databricks (a plus):Experience with Azure and Databricks can enhance data processing and analysis capabilities.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

Compensation:

• The expected base compensation for this role is: $85100 - $143300. Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential:An incentive pay program offers payouts based on company performance job level and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g. H-1B OPT STEM OPT CPT TN J-1 etc.)

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About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.

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