Business Analyst - Marketing Analytics
Business Analyst - Marketing Analytics
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Salary Not Disclosed
1 Vacancy
Job Description
The Opportunity
This is an exciting opportunity to join the Marketing Analytics team that supports both the QVC and HSN brands across all platforms including television digital and emerging platforms. The Business Analyst - Marketing Analytics will support efforts to drive customer engagement. You will collaborate with both the QVC and HSN business providing comprehensive analysis in both customer analytics and viewership analytics across QVC and HSN. You will analyze our current on-air and customer strategies in partnership with the Marketing Broadcast Production Programming Digital and Merchandising teams. You will report to the Sr Manager Customer Analytics. This is a hybrid position in West Chester PA.
Who We Are
QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products from home and fashion to beauty electronics and jewelry and we connect shoppers to interesting personalities engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services websites mobile apps and social pages.
- The Business Analyst is in tune with the overall TV and digital landscape and is always looking for ways to drive engagement regardless of platform.
- Daily activities focus on using multiple data systems and sources to develop insights for areas across the entire business.
Your Impact
- You will develop insights to support the programming marketing ecommerce production and planning teams
- You will understand customer behavior across platforms to assign KPIs and identify trends impacting customer count sales and viewership
- Develop weekly/monthly reporting for KPIs to alert all levels of the organization to any shifts in trend and provide recommendations to address
- Analyze viewership across 5 traditional TV channels and multiple platforms to help identify opportunities
- Execute ad-hoc projects that help our programming and production teams create and schedule compelling programming to guide viewership
- Work in partnership with the programming team to help advise on both complementary and counter programming strategies
- Identify external trends/shifts and recommend data-driven responses to the always changing TV landscape
- Develop new ways of analyzing viewership data
- Leverage both viewership and sales data to provide a holistic view into the on-air business
- Present findings in a clear format using data visualization to simplify complex analysis
- Identify on-air business trends and provide recommendations to fuel data-driven responses
What You Bring
- Bachelors degree in math statistics engineering or related field
- 2 years of experience in data analytics (digital marketing business or viewership)
- Experience with analysis tools including Excel VBA R SPSS Python R and SAS
- Understanding of database capabilities and integrating structuring and analyzing large amounts of data from diverse sources
- Demonstrated expertise with SQL Tableau and BigQuery
- Knowledge of digital analytics tools (Coremetrics Google Trends Hitwise and Similar Web) data visualization tools (Tableau) statistical computing tools (R SPSS) query and database access tools (MicroStrategy) digital analytics TV analytics industry trends and best practices
- Capabilities in extracting and manipulating large datasets
- A fundamental understanding of incrementality
- Knowledge of what metrics are critical to understanding the landscape of any problem
- Ability to synthesize qualitative and quantitative data to arrive at data-driven conclusions and express them
Remote work is not permitted in NYC at this time.
#LI-Hybrid #LI-LC4
If you enjoy being a part of a team creating experiences and delighting customers youll love it here. If youre excited about retail media social live streaming technology customer service design and more youll find amazing projects to work on.If you want to grow professionally and learn every day youll thrive with us. If you appreciate a company committed to inclusion and belonging for all youll be amazed at whats available for our team members. We offer a comprehensive Total Rewards package including competitive compensation health care benefits starting on day 1 401(k) paid time off tuition reimbursement employee assistance program parental leave paid volunteer hours company discounts and much more. Best of all working with QVC Group means friendly teams ambitious projects and fast-moving careers!
For QVC Group our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress Act With Empathy Be Brave Embrace the Future and Do Whats Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal state and local laws and regulations. As an equal opportunity employer QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout please contact us at for assistance.
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Required Experience:
IC
Employment Type
Full-Time
