Marketing Data Analyst (m/f/d)
Marketing Data Analyst (m/f/d)
Posted on :
06-09-2025
Employer Active
1 Vacancy
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Job Description
This is your job:
As part of structuring and scaling our marketing organization at group level we are looking for a Marketing Data Analyst. You will report directly to Marius our Head of Marketing Acquisition & Growth and serve as the operational backbone of the marketing team. Your mission: leverage data tools and processes to make our marketing more efficient data-driven and scalable.
Analysis & Measurement
Analysis & Measurement
- Build reports and dashboards in Power BI and Looker Studio to monitor marketing performance.
- Track funnel performance end-to-end and provide actionable recommendations.
- Develop and enforce best practices for tracking & tagging (e.g. UTM governance).
- Ensure a robust attribution model (first-touch last-touch multi-touch).
- Support conversion optimization tracking and personalized front-end logic.
- Consolidate relevant data from different systems and entities within the Group.
- Develop segmentation models (ICP firmographic behavioral etc.).
- Collaborate with Product and Data teams to ensure data quality consistency and transparency.
- Prepare regular reports for executive management and the board.
- Deliver actionable insights for budgeting planning and decision-making.
- Monitor key KPIs such as MQLs CAC pipeline retention ROI.
- Manage and continuously improve our tool stack (HubSpot Clearbit Matomo GA4 Webflow SEO Surfer etc.).
- Support CRM workflows and automation in close collaboration with Sales.
- Drive projects for tool integration and process automation.
- Take ownership of marketing tracking (Google Tag Manager consent tools such as Axeptio).
- Experiment with AI and no-code tools to increase efficiency and optimize processes.
- Explore how AI can be applied for reporting automation and campaign optimization.
- Act as a thought partner in introducing AI-driven approaches within Marketing Operations.
Your profile:
- Degree in computer science Business Informatics Data Science or a comparable qualification alternatively relevant professional experience in a data engineering role applied to marketing.
- 3-5 years of experience in data engineering Marketing Operations Data Analytics.
- Knowledge of MarTech tools (HubSpot Salesforce GA4 Matomo Tag Manager consent tools).
- Experience in building dashboards & reports (Power BI Looker Tableau) and in funnel analysis attribution & lead scoring.
- Solid skills in SQL databases and ETL processes.
- Ability to optimize processes & workflows and align them with marketing objectives.
- Curiosity and hands-on experience with AI tools and no-code experiments to improve processes and efficiency.
- Analytical and strategic mindset combined with a hands-on approach.
- Excellent English German at B2 level.
Why you will feel comfortable with us:
- Vacation: 30 days of annual leave 32 for single parents. Holiday bonus: half a day off on Dec 24 and Dec 31.
- 100 monthly benefits budget: usable for public transport meals childcare health courses and other vouchers.
- Learning budget:we invest 1000 per year in your personal and professional development.
- Workation:work remotely for up to 30 days/year within and outside the EU.
- Work where you want: up to 3 days/week remote from home the garden or anywhere with solid Wi-Fi.
- Future-ready:20% employer contribution to company pension scheme.
- Be Social:one extra day off per year for your social engagement.
- Childrens sick days: 5 paid days for all parents.
- Great offices: ergonomic workplaces in our beautiful offices in Berlin and Freiburg.
- Snacks & drinks: always stocked.
Are you ready for rapidmail
Kick off your recruiting journey with us!
- Send us your application.
- First conversation with our HR Manager: meet Sina learn more about the Positive Group and the role and get your questions answered.
- Second conversation with your future Team Lead: meet Marius in a video call to discuss your background and daily tasks.
- Show us your skills: youll receive a take-home task to work on and present; youll also meet future teammates.
- On-site meeting in Berlin or Freiburg:If the first talks convinced us we look forward to meeting you in person.
- Receive our offer.
About us
With more than 200000 happy customers rapidmail is one of the leading German online software providers for e-mail marketing. Responsible for this success is a wonderful team which is committed to our customers and solutions with a lot of passion and fun. rapidmail has modern offices in Freiburg and Berlin.
Required Experience:
IC
Employment Type
Full-Time
Key Skills
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