Senior Product Led Growth Program Manager
Senior Product Led Growth Program Manager
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Job Description
Innovate with purpose
At BILL we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools we help businessesfrom startups to established brandsmake smarter decisions and gain control of their operations. And we dont stop there: were creating the future of financial automation so businesses can spend more time on what matters.
Working here means you become part of a vision-driven team thats ready to tackle challenges and build cutting-edge solutions. We value purpose drive and curiosityand we thrive in a fast-paced ever-changing environment. Whether in one of our offices in San Jose CA Draper UT or working remotely BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks.
BILL builds high performing teams and we seek to hire the best talent for every role. Were committed to building a workplace that fosters inclusion and diverse perspectives valuing each persons unique skills and experiences. Wed love to hear from youyou might be just what were looking for whether in this role or another.
Lets give businesses more time for what matters.
About the Department
BILLs Go-To-Market (GTM) Operations team is the connective tissue across Marketing Product-Led Growth (PLG) and Sales building the infrastructure processes and programs that enable scalable data-driven growth. Were focused on creating frictionless user journeys accelerating platform adoption and delivering personalized experiences across the customer lifecycle.
Were currently investing in automating our Customer Journey framework to guide users to value faster and we need an operational program lead to bring it to life.
About the Role
We are looking for aCustomer Journey Operations ManagerPLG Journeys to serve as the day-to-day owner of the customer lifecycle engine and related journey logic. This person will work across teams to gather business requirements map out logic and trigger rules and coordinate journey builds that scale intelligently across our PLG motion.
This is a critical role that blends program management customer lifecycle strategy and platform enablement ensuring that the right recommendations reach the right users at the right time using the best data available.
Key Responsibilities
- Act as the central point of coordination for the design execution and ongoing management of GTM engine.
- Gather and document business requirements from key stakeholders across Product Marketing RevOps and Customer Success.
- Translate requirements into clear business logic user states triggers and prioritization rules for recommendations across the customer lifecycle.
- Collaborate with Marketing Ops Data Engineering and Product Growth teams to define and implement logic within our CDP and analytics tools.
- Sequence out the customer journey needs across different user segments and lifecycle stages (e.g. onboarding adoption retention expansion).
- Drive cross-functional alignment on journey prioritization audience eligibility and message sequencing to reduce channel and message conflict.
- Identify and recommend journey optimizations based on performance data product changes or evolving business needs.
- Maintain detailed documentation of logic flows decision trees campaign eligibility criteria and platform capabilities.
- Help accelerate time-to-value for our journey platform and ensure consistent governance of program logic and design.
Wed love to chat if you have:
Required Experience
- 36 years of experience in Program Management Marketing Ops Lifecycle/Growth Marketing or GTM Operations.
- Strong experience gathering business requirements and translating them into operational or technical specifications.
- Experience working with lifecycle marketing platforms and journey orchestration tools ( Braze Iterable etc.).
- Familiarity with Customer Data Platforms (Segment mParticle RudderStack) and data activation workflows.
- Experience managing cross-functional programs and coordinating across Marketing Product and Engineering.
- Strong understanding of customer journey mapping lifecycle stages and recommendation logic.
Preferred Qualifications
- Exposure to product-led growth environments and lifecycle marketing frameworks.
- Experience using analytics tools (Looker Amplitude Tableau) to evaluate journey performance and identify optimization opportunities.
- Basic fluency in marketing data concepts such as segmentation trigger events and behavioral scoring.
- Experience with logic frameworks such as decision trees eligibility rules or prioritization matrices.
Core Competencies
- Cross-Functional Leadership: Can effectively manage inputs and expectations across multiple teams.
- Systems Thinking: Sees how journeys tools and data connect to create seamless customer experiences.
- Clarity & Documentation: Excellent at simplifying complexity into clean structured requirements and diagrams.
- Strategic Program Management: Strong prioritization skills and ability to sequence roadmap items logically.
- Data-Aware: Understands how logic decisions affect downstream reporting and performance analysis.
- Bias for Action: Operates proactively and independently to drive progress with a detail-oriented mindset.
- Customer-Centric: Advocates for timely helpful experiences that accelerate value realization for users.
The estimated salary range for this role is noted below for our San Jose based role. Our ranges for each role and job level are based on a variety of factors including candidate experience expertise and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical dental vision life and disability insurance 401(k) retirement plan flexible spending & health savings account paid holidays paid time off and other company benefits.
Whats in it for you
Redefining how businesses automate their work is a fast-paced exciting and fun environment. But we also have benefits and perks to ensure the magic isnt only experienced by our customers but by our employees as well.
Here is a preview of some of the amazing benefits here at BILL:
- 100% paid employee health dental and vision plans (choose HMO PPO or HDHP)
- HSA & FSA accounts
- Life Insurance Long & Short-term disability coverage
- Employee Assistance Program (EAP)
- 11 Observed holidays and wellness days and flexible time off
- Employee Stock Purchase Program with employee discounts
- Wellness & Fitness initiatives
- Employee recognition and referral programs
- And much more
Dont believe us Check out our culture benefits and teams on our career site LinkedIn Life or YouTube pages.
BILL is an Equal Opportunity Employer. We believe our best ideas come from the unique stories perspectives and experiences of our team members. We welcome people of all backgrounds abilities and identities to bring their authentic selves and contribute to our culture.
We are committed to a transparent inclusive hiring process that reflects our values. If you need accommodations at any stage please contact .
Required Experience:
Manager
Employment Type
Full Time
