Digital Marketing Coordinator

The AutoIQ Dealership Group is looking for aDigital Marketing Coordinatorwho is passionate about the automotive industry and experienced in executing high-performance digital marketing this role you will play a key part in driving leads enhancing online presence and supporting sales growth through digital platforms across our 8 dealerships.

Key Responsibilities:

• Plan and Execute Paid Campaigns:
• Manage and optimize Facebook Ads campaigns with a focus on lead generation event promotions and retargeting.
• Oversee Google Ads with a strong emphasis on Google Vehicle Inventory Ads (GVIA) to ensure our inventory is prominently featured.
• Analyze performance data and adjust targeting creative and bids to maximize ROI.
• Website Optimization & Management:
• Ensure website content is up to date visually appealing and optimized for SEO.
• Collaborate with web providers to implement automotive website best practices related to VDPs CTAs form placement and mobile performance.
• Monitor user behavior and make UX improvements to increase conversion rates.
• Digital Content Coordination:
• Coordinate with internal teams and vendors to produce banners landing pages videos and digital flyers for ongoing promotions.
• Update content related to vehicle specials events and seasonal campaigns.
• Reporting & Analytics:
• Track KPIs such as impressions CTR CPL ROAS and overall traffic attributed to digital campaigns.
• Provide monthly performance reports and insights to the management team.
• Vendor and Platform Collaboration:
• Work closely with OEM marketing partners and external agencies to align with brand standards and co-op requirements.
• Stay current with platform updates and industry trends especially in automotive digital marketing.

Coordinate Marketing for Dealership Events:

oSupport the planning and execution of in-store events such asprivate sales vehicle launches food drives community partnerships and seasonal promotionsby creating event materials managing RSVPs and ensuring digital promotion is aligned across channels.

Qualifications:

• 2 years of experience in digital marketing preferably in the automotive industry or retail.
• Hands-on experience with Facebook Business Manager and Google Ads especially GVIA (Vehicle Listing Ads).
• Working knowledge of Google Analytics Wordpress and SEO basics.
• Familiarity with DealerSocket Autoalert or similar automotive web platforms is an asset.
• Strong copywriting and visual content skills.

Special Requirements:

This is a full-time onsite role located in Oakville Ontario.