Senior Marketing Specialist

Rock Hill, SC - USA

Yearly Salary: $ 64750 - 70000

Posted on: 06-09-2025

Vacancies: 1 Vacancy

Job Summary

Position Summary

The Senior Marketing Specialist is responsible for analyzing market trends forecasting sales and assisting in the development of marketing strategies. This role requires a deep understanding of the market competitors and customer behavior.

What will your job entail

Job Responsibilities:
Conduct detailed market research to understand the latest trends. This includes studying consumer behavior purchasing habits and demographic factors that affect the market.
Use statistical techniques to predict future sales. This involves analyzing historical sales data market trends and economic indicators.
Assist in the creation of comprehensive marketing strategies based on data analysis. This includes identifying target audiences setting marketing objectives and determining the best ways to reach those audiences.
Regularly monitor and analyze competitor products sales and marketing activities. This includes understanding their strengths and weaknesses to identify opportunities and threats.
Analyze customer behavior to understand their needs and preferences. Use this information to suggest changes to marketing strategies to better target customers and meet their needs.
Create detailed reports that provide insight into key data points. These reports should be easy to understand and provide actionable insights.
Work closely with other teams (like sales product development and customer service) to implement marketing strategies. This includes sharing insights and collaborating on marketing campaigns.
Monitor and track the performance of marketing campaigns. Use this data to make recommendations for improvements and to measure the return on investment (ROI) of marketing activities.
Manage large databases of customer and market information. Use segmentation techniques to target specific groups for marketing campaigns.
Present analytical findings and recommendations to management. This includes creating clear and compelling presentations that effectively communicate the results of your analysis.

Work Experience and Education:
Bachelors degree in Marketing Business Administration or a related field with a minimum of 2 or 3 years of related experience within the Insurance Industry; or an advanced degree without experience; or equivalent work experience.

Licenses & Certifications:
Certified Market Research Analyst (CMRA) is strongly preferred.

Technical/Functional Skills:
Market Strategy
Outside Sales
Lead Generation
Campaign Management
Brand Strategy
KPI Tracking
Digital Marketing Tools
Market Research
Project Management
Insurance Industry Knowledge

Behavioral Skills:
Effective Communication
Interpersonal Skills
Attention to Detail
Decision Making
Problem-Solving
Continuous Learning

Ryan Specialty is an Equal Opportunity Employer. We are committed to building and sustaining a diverse workforce throughout the vision is an inclusive and equitable workplace where all employees are valued for and evaluated on their performance and contributions. Differences in race creed color religious beliefs physical or mental capabilities gender identity or expressionsexual orientation and many other characteristics bring together varied perspectives and add value to the service we provide our clients trading partnersand policy extends to all aspects of our employment practices including but not limited to recruiting hiring discipline firing promoting transferring compensation benefits training leaves of absence and other terms conditions and benefits of employment.

How We Support Our Teammates

Ryan Specialty seeks to offer our employees a comprehensive and best-in-class benefits package that helps them and their family members achieve their physical financial and emotional well-being addition to paid time off for company holidays vacation sick and personal days Ryan offers paid parental leave mental health services and more.

The target salary range for this position is $64750.00 - $70000.00 annually.

The wage range for this role considers many factors such as training transferable skills work experience licensure and certification business needs and market demands. The pay range is subject to change and may be modified in the future. Full-time roles are eligible for bonuses and benefits. For additional information on Ryan Specialty Total Rewards visit our website provide individuals with disabilities reasonable accommodations to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment in accordance with applicable law. Please contact us to request an accommodation at

The above is intended to describe this jobs general requirements. It is not to be construed as an exhaustive statement of duties responsibilities or physical requirements. Nothing in this job description restricts managements right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Required Experience:

Senior IC

Position SummaryThe Senior Marketing Specialist is responsible for analyzing market trends forecasting sales and assisting in the development of marketing strategies. This role requires a deep understanding of the market competitors and customer behavior.What will your job entailJob Responsibilities...

Position Summary

What will your job entail