Senior Marketing Specialist (Growth & Conversion) (100% Remote – Chicago Area Preferred)

Job Description for Senior Marketing Specialist (Growth & Conversion) (100% Remote Chicago Area Preferred):

Were hiring a Senior Marketing Specialist to build and optimize campaigns that drive our this role youll create high-performing email campaigns landing pages and digital content that help us attract new franchisees and clients. This is a hands-on role for someone who takes ownership thrives on measurable results and wants to see their work directly impact growth.

What makes this role unique is the team environment youll be stepping into. We have a full-stack marketing team in-house including experts in SEO paid media design and analytics. That means youll have the support to move quickly adapt and experiment while also learning and growing alongside talented teammates. Youll own your channels but youll never be isolated.

What Youll Do

• Design build and optimize email marketing campaigns that engage and convert.
• Develop landing pages and web content that resonate with prospects and drive leads.
• Continuously refine campaigns through A/B testing analytics and conversion tracking.
• Partner with internal specialists in SEO paid media and design to create integrated campaigns that perform.
• Apply best practices in copywriting digital engagement and conversion optimization to maximize results.
• Stay on top of digital marketing trends and competitor strategies bringing new ideas forward.
• Report on campaign performance with clear recommendations for improvement.

What Were Looking For

• 36 years of hands-on experience in digital marketing with a focus on email campaigns landing pages and conversion-driven content.
• Demonstrated ability to own projects from start to finish - strategy execution testing optimization.
• Strong skills in marketing automation tools (HubSpot Mailchimp or similar).
• Experience with website CMS tools (WordPress Webflow or similar).
• Familiarity with analytics and reporting tools (Google Analytics HubSpot etc.).
• Exceptional writing and editing skills persuasive clear and engaging.
• Competitive proactive and wired to show measurable results.
• Bonus: experience marketing in a franchise or B2B services environment.

Why Join Us

• Work within a collaborative full-stack marketing team where SEO paid ads design and analytics expertise are all in-house.
• Ability to pivot quickly test new ideas faster and accelerate learning.
• Be part of a growing entrepreneurial company where marketing is central to growth.
• 100% remote (Chicago preferred).

Benefits include: competitive pay health/dental/vision insurance 401(k) with match generous PTO and holidays paid parental leave ongoing professional development.