Senior Marketing Specialist
Senior Marketing Specialist
Posted on :
05-09-2025
Employer Active
1 Vacancy
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Job Description
Job Title
Senior Marketing SpecialistJob Description Summary
We are seeking a creative strategic and detail-oriented Sr. Marketing Specialist to support critical marketing and business development initiatives within the Commercial Real Estate (CRE) industry. This role plays a pivotal part in crafting compelling content executing property marketing strategies and enhancing brand visibility through both digital and print media. The ideal candidate has a strong grasp of CRE dynamics visual storytelling and content creation and thrives in a fast-paced collaborative environment.Job Description
Key Responsibilities
Marketing Strategy & Execution
- Develop and implement strategic marketing initiatives to support business goals and high-profile property assignments.
- Serve as a proactive liaison with C&W Services sales leadership to support marketing and business development efforts.
- Collaborate with brokers leadership research and design teams to deliver cohesive targeted campaigns and proposals.
- Use market insights competitive analysis and industry trends to inform content strategy and campaign development.
Pitch Proposal & Property Marketing
- Lead or assist in the creation of marketing deliverables including offering memorandums (OMs) broker opinion of value (BOV) reports pitch decks brochures and custom proposals.
- Triage design workload to ensure high-priority properties receive appropriate resources.
- Ensure brand consistency and creative quality from project inception to delivery.
Content Development & Digital Engagement
- Write and edit content for digital platforms including social media email campaigns newsletters case studies and press releases.
- Support content marketing strategies by developing compelling materials in Pardot or other digital marketing systems.
- Track engagement metrics and adapt strategies to improve visibility reach and broker support.
Visual Content Creation & Design Leadership
- Serve as the primary design resource for the business creating marketing materials such as program advertisements brochures infographics white papers process graphics and trade show support.
- Design graphics and templates using Adobe Creative Suite (InDesign Illustrator Photoshop).
- Coordinate with vendors for photography videography and drone footage; edit and package content for digital and print use.
Website & Digital Presence Management
- Collaborate with marketing leadership to ensure the website supports digital strategy goals.
- Manage daily web content operations ensuring quality professionalism and message consistency.
- Develop and deploy approved content refresh existing material and coordinate front-end updates (e.g. articles announcements).
Cross-functional Collaboration & Event Support
- Partner with internal teams including Research Center of Excellence and Production Design to develop timely relevant marketing collateral.
- Support special projects such as client events and internal meetings with creative and design support.
Qualifications
- Bachelors degree in marketing Communications Graphic Design Journalism or a related field.
- 35 years of relevant marketing and communications experience; commercial real estate or professional services industry preferred.
- Proficiency in Adobe Creative Suite (InDesign Illustrator Photoshop).
- Strong writing editing and storytelling skills tailored to diverse audiences.
- Excellent project management communication and organizational skills with keen attention to detail.
- Ability to manage multiple projects and deadlines independently with minimal supervision.
- Experience with digital marketing platforms such as Pardot and website content management systems is a plus.
Cushman & Wakefield is an Equal Opportunity employer to all protected groups including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA) if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield please call the ADA line at 1- or email. Please refer to the job title and job location when you contact us.
INCO: Cushman & WakefieldRequired Experience:
Senior IC
Employment Type
Full-Time
Key Skills
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