Senior Digital Marketing Manager

About Community Tax

Community Tax is a national leader in tax resolution services helping individuals and small businesses resolve tax debt and regain financial control. With more than a decade of proven results we have served hundreds of thousands of clients with integrity strategy and relentless focus on outcomes. As we scale aggressively we are expanding our digital marketing capabilities to drive sustained growth.

We are seeking a Senior Digital Marketing Manager (Paid Media) with deep B2C financial services expertise and a hands-on performance-first mindset. This is a high-impact role that will lead paid media efforts across multiple channels and play a central part in driving growth.

What You Will Do

• As Senior Digital Marketing Manager you will own paid media strategy and execution end-to-end. You will be inside the platforms daily building launching and optimizing campaigns across multiple channels to deliver measurable results.

Key responsibilities:

• Plan launch and optimize paid media campaigns across Google Bing Meta (Facebook/Instagram) TikTok Snapchat WhatsApp and programmatic platforms.
• Manage budgets with precision to maximize efficiency and scale results.
• Diagnose performance anomalies in real time and implement corrective actions.
• Design and execute structured testing roadmaps across audiences creatives offers and landing pages.
• Ensure attribution accuracy and clean data pipelines through Google Analytics Tag Manager and Looker/Data Studio.
• Develop reporting dashboards and provide actionable insights to leadership.
• Collaborate with compliance creative sales and technology teams to ensure alignment.
• Optimize the full customer journey with funnel analysis automation and segmentation strategies.

Tools and Platforms You Will Use

• Google Ads Bing Ads Meta Business Suite TikTok Ads Snapchat Ads
• Unbounce Go High Level
• Canva
• CRM and reporting platforms (e.g. Power BI Trello)
• Hotjar Invoca Gong
• Google Analytics Tag Manager Looker/Data Studio

What We Are Looking For

• Bachelors degree in Marketing Business Analytics or equivalent experience (Google/Meta certifications a plus).
• 5 years of direct B2C paid media management experience in financial services tax resolution or other regulated industries.
• Proven success managing large budgets and scaling campaigns in competitive markets.
• Hands-on daily execution in ad platforms (not just agency oversight).
• Strong fluency in Google Ads Analytics Tag Manager and reporting tools.
• Experience with attribution models customer journey mapping and funnel optimization.
• Familiarity with compliance requirements in financial services.

Why Join Us

• Impact: Lead the most critical growth lever in the business.
• Visibility: Work directly with executive leadership and own key results.
• Challenge: Take charge of a turnaround situation and rebuild a channel that spends millions annually.
• Growth: Shape a modern digital acquisition program and make a measurable impact on peoples lives.
• Dynamic Collaborative Work environment - This position is hybrid work with offices in Chicago IL and Dallas / Hurst TX

Compensation and Benefits

• $80000 $90000 BASE Salary commensurate with experience
• Variable / Incentive Compensation $20000 - $30000
• Medical dental and vision insurance with employer contribution
• 401(k) plan with company match
• Paid time off and company holidays
• Life and disability coverage
• Professional development support
• Wellness and mental health resources