Sr. Email Automation Specialist
Sr. Email Automation Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud the AI-powered Experience Orchestration platform organizations can accelerate growth by delivering empathetic personalized experiences at scale to drive customer loyalty workforce engagement efficiency and operational improvements.
We employ more than 6000 people across the globe who embrace empathy and cultivate collaboration to succeed. And while we offer great benefits and perks like larger tech companies our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Senior Email Automation Specialist
Do you like working in a large team with many fellow marketers to grow with Do you enjoy the technical side of marketing Do you like learning new processes and systems in a fast-paced environment If so then this role may be for you!
What this role is:
Our team builds the email foundations of HTML templates in Taxi for Email Eloqua automations and SFDC CRM integrations. Our email process supports 100 global marketers and their campaigns for nurture automation digital and eventually physical events.
This person will help build email automation processes in our ESP to support digital marketing campaigns for the global Genesys brand and marketers.
What this role isnt:
This is not campaign strategy. This role requires a partnership with stakeholders to help build branded Genesys email automation campaigns with a focus on understanding of lead routing quality assurance and email automation execution.
What youll bring to the table:
To be successful you need to have a mind for technical details and patience to build a complex lead routing process. It is important that this candidate have a strong eye for detail to walk through automations end-to-end as processes are created for QA or solutioning any technical error. A basic understanding of HTML coding for email is also a plus.
Some details about what you will do:
Work collaboratively with Campaigns and Marketing Operations teams to maintain the Genesys email automation process.
Manage projects and communicate next steps to ensure progress
Review and provide feedback for email optimization and performance
Orchestrate contact routing and segmentation logic for automated cadences
Build regular PowerPoint presentations to report on email performance
Help to maintain back-end systems for reporting:
Everest for Inbox placement
Eloqua for email performance
Tableau for channel attribution to sales process
Salesforce for campaign membership
Minimum Requirements:
Bachelors Degree in Marketing Graphic Design Computer Science
Past hands-on experience with marketing programs
Strong written and verbal communication skills with an ability to explain complex concepts succinctly
Preferred Qualifications
3-7 years of Marketing Automation platform experience in an enterprise ESP such as Eloqua Marketo Pardot Salesforce Marketing Cloud or IBM Watson
Familiarity with reporting and analytics tools such as Google Analytics Tableau etc.
Experience working within the fast-paced environment of a global company
Familiar with coding html for email
#LI-AR2
#LI-Hybrid
If a Genesys employee referred you please use the link they sent you to apply.
About Genesys:
Genesys empowers more than 8000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud the AI-powered Experience Orchestration platform Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic personalized experience at scale. As the trusted platform that is born in the cloud Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time while driving stronger workforce engagement efficiency and operational improvements. Visit.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process or are limited in your ability to access or use this online application and need an alternative method for applying you or someone you know may contact us at .
You can expect a response within 2448 hours. To help us provide the best support click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions please include them in your email.
This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodationsuch as application follow-ups or resume submissionsmay not receive a response.
Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race color age religion sex sexual orientation gender identity or expressionmarital status domestic partner statusnational origin genetics disabilitymilitary andveteran status and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
Required Experience:
Senior IC
Employment Type
Full-Time
