Director of Product Marketing & Monetization
Director of Product Marketing & Monetization
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Job Description
Important: This a full-time hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office (Queens Quay West) for a minimum of 3 days per week.
About Us:
Making fans - Thats what were all about! Since our humble beginnings in 2011 these two words have driven Big Viking Games to become the successful company it is today. We are focused on making our mark as a next-generation live operations games company.
We believe that each Viking is unique and brings exponential value to the return we provide Vikings with the opportunity to solve problems through continuous learning and fostering feedback ultimately mastering their craft. By investing in our Vikings and in new technologies we can continue our success for years to come.
We are embarking on an adventure and rely on our team of skilled enthusiastic and collaborative Vikings to turn our ship towards a new horizon.
About the Role:
As the Director of Product Marketing & Monetization for our flagship game (YoWorld) you will spearhead our product marketing strategy acting as the essential liaison across Content Marketing Product Operations HR and FP&A. Reporting directly to the VP of Product youll be at the forefront of driving monetization initiatives crafting compelling product communications and leveraging market insights to elevate player engagement and revenue.
What Youll Do:
- Own Product Success: Drive primary product revenue and retention metrics ensuring every player feels valued and engaged.
- Strategize for Growth: Define and implement a cutting-edge monetization strategy establishing pricing frameworks and mitigating revenue risks alongside FP&A.
- Lead Innovative Campaigns: Lead the charge in crafting promotional campaigns that captivate players including designing bundles and driving player reactivation efforts.
- Communicate with Impact: Manage integrated product communication initiatives developing full-funnel marketing campaigns that ensure cohesive messaging across the organization.
- Leverage Insights: Utilize player feedback and market data to generate actionable insights monitor performance metrics and inform continuous improvement.
- Collaborate for Success: Partner with executive leadership to align cross-functional teams and initiatives with our overarching product and monetization objectives.
Requirements
What were looking for:
- 5-7 years of work experiencein product or e-commerce marketing with a passion for gaming and player engagement.
- Proven track record in crafting innovative pricing frameworks and monetization strategiesthat drive revenue growth and enhance player retention.
- Hands-on experience managing key revenue and retention metricsdemonstrating a data-driven approach to decision-making.
- Expertise in designing and launching integrated marketing campaignsthat resonate with players including the creation of compelling promotional offers bundles and reactivation strategies.
- Strong ability to communicate strategic insights effectivelyto executive stakeholders influencing product direction and marketing initiatives.
- Demonstrated eagerness to leverage AI-driven toolsin daily operations enhancing data analysis optimizing campaigns and driving strategic decision-making.
- Solid analytical skillswith the ability to extract actionable insights from market research and performance data.
- Strong attention to detail so youll notice that wed like you to please mention Kattegat in your application.
- Experience in setting and monitoring KPIsto evaluate and optimize campaign performance continuously.
- Success in collaborating cross-functionallywith diverse teams such as Content Marketing Product Operations and FP&A to align initiatives with overall business objectives.
- Proficiency in utilizing data analyticsto inform pricing strategies promotional tactics and market insights with a focus on mitigating revenue-related risks.
Bonus points if youve got:
- Experience in gaming or live operationsunderstanding the unique challenges and opportunities within this space.
- History of managing customer engagement and in-app promotionsshowcasing a player-centric approach to marketing.
- A creative and agile mindsetwith a record of pioneering innovative monetization and marketing strategies in fast-paced environments.
- In-depth technical expertisein data analytics A/B testing methodologies and emerging technologies that enhance marketing effectiveness.
Benefits
- Competitive salary
- Group Retirement Savings Plan matching & participation
- Comprehensive benefits package (health dental and vision) including Health Wellness spending account
- Generous time off policies
Big Viking Games is committed to creating an inclusive and accessible environment for all candidates. We welcome applications from individuals of all abilities and will provide accommodations throughout the hiring process as needed. If you require any accommodations please email so we can work with you to support your needs.
Required Experience:
Director
Employment Type
Full-Time
