Social Media Content Creator

The McCallie School founded in 1905 is one of the countrys outstanding independent schools serving about 1000 day and boarding students (all boys) in grades 6-12 from 25 states and 20 countries.

Position Overview

McCallie seeks a Social Media Content Creator to share the stories and impact of McCallie and the unique experiences of its boys with a broad and diverse audience including current and prospective students and parents; alumni; friends and supporters of the school; and broader external audiences. The ideal candidate will be passionate about digital storytelling skilled in creating compelling video and other content across multiple platforms and eager to showcase the life traditions and values of McCallie. This role will be central in advancing the schools visibility reputation and engagement online. The social media content creator will join a talented and award-winning marketing and communication team that strives to be best in class among schools in the United States.

This is a 12-month (year-round) full-time position. It is considered exempt under the FLSA and it is eligible for full benefits. The Social Media Content Creator reports to the Director of Communications & Marketing.

Key Responsibilities

• Create and post engaging content (video photo graphic text) daily on platforms such as Instagram TikTok Facebook X YouTube and LinkedIn
• Capture and highlight daily life at McCallie especially in academics athletics arts boarding life faculty school spirit and community events
• Collaborate with communications admissions development and athletics to support campaigns and initiatives
• Monitor trends analytics and platform insights to optimize reach and engagement. Stay current on social media best practices emerging platforms and digital marketing tools
• Assist in creating social media content calendars
• Ensure brand consistency across all channels
• Engage authentically with the school community online by responding to comments and messages and fostering positive interaction

• Bachelors degree in communications marketing journalism media studies or related field or equivalent professional experience (or show us youre incredibly talented without it)
• Demonstrated experience creating social media content for an organization brand or personal platform
• Strong skills in photography videography and editing (Adobe Creative Suite Canva Final Cut Pro or similar tools)
• Excellent writing storytelling and creative thinking skills
• Ability to work collaboratively meet deadlines (including daily ones) and manage multiple projects simultaneously
• Familiarity with independent schools education or youth-centered storytelling is a plus

Personal Attributes

• Enthusiasm for McCallies mission
• Significantly independent and hard-working to conceive produce and publish content from start to finish
• Strong people skills to connect easily with students and faculty in their daily rhythms and at special events
• Creative eye for capturing moments that inspire pride and connection
• Proactive flexible and eager to be present at school events including some evenings and weekend times required
• Authentic voice and deep understanding of what resonates with both teen and adult audiences

Along with your cover letter and resume please submit 5 examples (URL links) of short-form videos and 5 picture posts (URL links) you have created in the last year. You may provide those where requested in the application or you may include that information in your resume/cover letter. Please contact Jen Ellis human resources with questions at