Sr. AI Product Marketing Manager - AI Foundation

We help the world run better
At SAP we keep it simple: you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a place where you can be yourself prioritize your wellbeing and truly belong. Whats in it for you Constant learning skill growth great benefits and a team that wants you to grow and succeed.

We help the world run better

At SAP we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences values flexibility and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative caring team environment with a strong focus on learning and development recognition for your individual contributions and a variety of benefit options for you to choose from.

Summary:

SAP is at the forefront of AI-driven business transformation embedding AI across its entire product portfolio to help customers run better faster and smarter. AI Foundation is SAPs unified platform for enterprise AI designed to help organizations unlock new levels of productivity efficiency and decision-making. It is a key innovation in Business AI leveraging Generative AI large language models and advanced orchestration to enable intuitive and intelligent interactions within SAPs enterprise applications.

SAPs Business AI mission is to accelerate AI adoption across SAPs enterprise applications and redefine business productivity. As the Sr. Marketing Manager for AI Foundation you will be responsible for driving SAPs AI platform to market ensuring it is well-positioned to empower businesses globally.

We are looking for a Sr. Marketing Manager to lead the marketing strategy positioning and storytelling for SAPs flagship business AI platform. This role is critical to SAP Business AIs success driving awareness adoption and differentiation in the competitive AI landscape. You will be responsible for building and executing a marketing plan that elevates AI Foundations impact showcases its value to customers and ensures it is positioned as a market-leading enterprise AI solution.

The Role

As the Sr. Marketing Manager you will lead the end-to-end marketing efforts for SAPs enterprise AI platform. This includes defining positioning and messaging supporting go-to-market strategies and shaping customer engagement. You will work closely with Product Management Engineering Sales and Corporate Marketing to craft a compelling narrative that showcases how AI Foundation redefines business productivity and decision-making for SAP customers.

Key responsibilities include:

• Define and execute the marketing strategy for AI Foundation ensuring clear positioning and differentiation in the enterprise AI landscape.

• Craft compelling messaging and storytelling to communicate AI Foundations value to enterprise customers technical buyers developers and business leaders.

• Develop high-quality demonstrations that showcase AI Foundations capabilities across SAP solutions ensuring strong narratives for marketing moments events and press engagements.

• Lead cross-functional collaboration across SAPs marketing and product teams to ensure a cohesive approach to AI Foundations positioning and customer engagement.

• Orchestrate go-to-market plans for AI Foundation ensuring strong alignment across digital marketing content field enablement and demand generation efforts.

• Track AI market trends competitive positioning and customer feedback to influence product roadmaps and marketing strategy for AI Foundation.

• Engage with customers analysts and industry influencers to establish SAPs thought leadership in AI-powered enterprise productivity.

• Drive product marketing excellence by aligning AI Foundations messaging with SAPs broader Business AI strategy and ensuring its successful integration across SAPs ecosystem.

• Drive thought leadership efforts by creating and amplifying content such as blogs whitepapers customer stories and executive presentations as well as identifying opportunities for speaking engagements webinars and industry events.

Experience & Skills:

• Clear understanding of tech-driven business solutions particularly AI and enterprise AI adoption trends.

• Experience leading B2B product marketing for AI-powered or cloud-based solutions focusing on messaging positioning and go-to-market execution.

• Demonstrated experience in developer marketing including engaging technical audiences creating developer-centric content and driving adoption of tools and capabilities among the developer ecosystem.

• Strong ability to translate technical concepts into compelling marketing narratives for business leaders and technical decision-makers.

• Storytelling expertise with a track record of creating high-impact content keynote presentations and engaging demo experiences.

Available Location:Bellevue Palo Alto New York City or Newtown Squar

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

We win with inclusion
SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity age gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability.

Compensation Range Transparency: SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 162800 - 276800(USD) actual amount to be offered to the successful candidatewill be within that range dependent upon the key aspects of each case which may include education skillsexperience scope ofthe role location etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 434583 Work Area: Marketing Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Additional Locations: #LI-Hybrid