Head of Trading & Performance

Build the Future of Wellbeing

Do Your Lifes Best Work

If modern wellbeing were redesigned from scratch it wouldnt live in a GPs office or a cluttered supplement aisle. It would be digital-first beautifully curated and powered by data that actually helps you feel your best.

Thats what were building at Healfan ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the worlds most effective products across EAT MOVE MIND and SLEEP and were just getting started.

We combine culture-shaping storytelling cutting-edge health tech (like our new blood testing platform Healf Zone) and a best-in-class product experience to help people build rituals that work.

Backed by investors behind Soho House Alo Yoga Cult Beauty and Innocent were scaling fastand redefining how the world shops and lives well.

The Role

The Head of Trading & Performance is one of the most critical and high-leverage roles at Healf designed for someone who thrives at the intersection of growth strategy and commercial decision-making. The role has two distinct but deeply connected pillars:

1. Performance Marketing Leadership

You will lead all customer acquisition efforts across paid media including:

• Managing an in-house team for paid social and external agency for paid search

• Owning all other acquisition channels including affiliates influencers and new experiments

• Driving channel strategy CAC efficiency and scalable POAS

• Designing and executing creative testing plans spend allocation models and attribution frameworks

2. Trading & Commercial Growth Ownership

At Healf trading means owning the strategic and analytical layer that connects all growth activity to the P&L:

• Building a deep understanding of where revenue and profit come from by channel brand SKU or campaign

• Defining pricing discounting and product push strategies that align with margin targets

• Making data-led decisions on whether to invest in CVR uplift AOV expansion or LTV improvements

• Influencing the direction of product marketing and ops by tying their work to clear commercial impact

Qualifications

• 6 years in high-performance ecom or DTC environments

• Experience managing 7-figure performance budgets across Meta/Google

• Commercial and analytical mindset ideally with pricing/trading experience

• Comfortable owning performance and pricing strategy

• Obsessed with revenue efficiency profit optimisation and customer value

Why Join Healf

• Do your lifes best work Build something that matters with a team that moves fast and aims high
• Surround yourself with A talent Youll work with high-performers who care deeply and raise the standard every day
• Be a builder This isnt a cog-in-the-machine role. Youll help shape our voice culture and growth
• Wellbeing is the lifestyle From office yoga to Healf Zone insights everything we do is rooted in our pillars: EAT MOVE MIND SLEEP

Benefits (UK)

• 50% staff discount on all products
• Premium Wellhub membership access 1000s of gyms yoga & fitness studios
• Weekly in-office yoga
• Hybrid working: 3 days/week in our London office (or open to exceptional remote candidates or candidates relocating to London)