Media Manager
Media Manager
Posted on :
03-09-2025
Employer Active
1 Vacancy
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Job Description
Vestiaire Collective is the leading global online marketplace for desirable pre-loved fashion. Our mission is to transform the fashion industry for a more sustainable future by empowering our community to promote the circular fashion movement. Vestiaire was founded in 2009 and is headquartered in Paris with offices in London Berlin New York Singapore Ho Chi Minh and Hong Kong and warehouses in Tourcoing (France) Crawley (UK) Hong Kong and New York.
We currently have a diverse global team of 700 employees representing more than 50 nationalities. Our values are Activism Transparency Dedication and Greatness and Collective. We are proud to be a BCorp.
*Please insert English versions of your CVs when applying*
About the role
As the Brand Media Lead at Vestiaire Collective you will be responsible for developing and executing comprehensive media strategies that elevate our brand presence and drive growth. You will play a pivotal role reporting into the Global Head of Brand in shaping our brand narrative ensuring consistent and impactful messaging across all media channels. This role requires a creative strategic thinker with a deep understanding of media planning and execution within the fashion industry.
KPIs:
- Brand Awareness (proxy from media partners such as BLS).
- Return on investment (ROI on media investment).
- Traffic Growth (From Direct and from campaigns).
What youll do
- Media Strategy Development:
- Develop and implement a holistic brand media strategy that aligns with Vestiaire Collectives overall marketing objectives.
- Lead the development of global creative best practices across media channels ensuring all assets are optimized for platform-specific performance by partnering closely with creative and production teams.
- Be the go to expert for brand media and bring the knowledge outside in applying into VCs way of marketing.
- Campaign Planning & Execution:
- Lead the planning development and execution of integrated media campaigns to build brand awareness and drive engagement in Non-US markets and be the global consultant for the US market.
- Coordinate with internal teams and external agencies to ensure seamless campaign execution and alignment with brand guidelines.
- Performance Analysis:
- Monitor and analyze the performance of media campaigns using data-driven insights to optimize strategies and improve ROI.
- Prepare regular reports on media activities performance metrics and campaign outcomes for senior management.
- Partnerships & Collaborations:
- Identify and establish partnerships with key global media partners (Google Meta Tiktok) and work hand in hand with on building best-in-class media buying strategy (audience strategy new formats budget split test and learn strategy)
- Negotiate media buys and manage relationships with media vendors to ensure cost-effective and impactful placements.
- Create a test and learn approach for new channels.
- Budget Management:
- Manage the media budget ensuring efficient allocation of resources to maximize campaign effectiveness for Non-US region and have a global overview of spend - monitoring monthly reporting.
- Track and report on budget expenditures ensuring transparency and accountability.
Who you are
- Expert on Media Planning & Buying :
- 3 years of experience in media buying.
- Knowledge on media planning across paid channels specially on the digital onesFamiliarity with programmatic advertising display social and native ads.
- Tools you need to master:
- Hands-on experience on google ads management Facebook Business Tik Tok ads and others - Setting up campaigns and steering according to performances and strategic/business decisions.
- Strong understanding of media planning fundamentals including audience sizing reach & frequency planning and deduplicated reach methodologies (e.g. Sainsbury GWI or similar tools).
- Analytical skills you need to have:
- Proficiency in digital campaign KPIs and analyticsAbility to interpret data to optimize campaigns and inform strategyCapacity to interpret MMM modelling and give strategic direction and execution implications.
- Communication & Project Management capabilities:
- Strong cross-functional communication (especially with marketing creative comms and media teams)Ability to manage timelines priorities and multiple stakeholdersExperience on vendor and agency management.
What we offer
A meaningful job with an impact on the way people consume fashion and promote sustainability
The opportunity to do career-defining work in a fast-growing French-born scale up
The possibility to work as part of a globally diverse team with more than 50 nationalities
Two days to help Project - reinforcing your activist journey and volunteer for an association
Significant investment in your learning and growth
Competitive compensation and benefits package
As full member of our entrepreneurial project you will be eligible to free shares
Research indicates thatpeople from underrepresented backgroundsincluding women people with disabilities andother marginalized communitiesoften hesitate to apply for roles unless they meet every single requirement.
At Vestiaire Collective we believe that talent comes in many forms and were committed to creating an inclusive environment where everyone can thrive. Your unique perspective could be exactly what our team needs so we encourage you to apply even if you dont tick every box.
Vestiaire Collective is an equal opportunities employer
Beware of Scams
Vestiaire Collective only contacts candidates via official emails ending in@ or . We never use WhatsApp Telegram or similar apps for job offers nor will we ever request payments or banking details.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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