Head of SEO (f/m/d) | 80-100% | Hybrid working model | Zürich, Switzerland

Your Mission 

We are seeking a visionary and results-driven Group Head of SEO to lead our organic growth strategy across our portfolio of leading Swiss this critical leadership role you will define and drive the group-wide SEO vision ensuring our platforms achieve and maintain top organic search rankings. Moreover we want you to lead SMG to the new AI-first world where GEO / AEO is increasingly important.

You will be the central point of contact for all things SEO providing strategic direction and leadership to cross-functional teams. A key part of your mission will be to effectively communicate the SEO roadmap performance metrics and strategic plans to senior stakeholders ensuring alignment and demonstrating clear business impact. You will foster a culture of innovation developing cutting-edge solutions that solve user problems and drive sustainable long-term organic traffic growth. Your responsibilities will evolve as we grow.

Qualifications :

What will you bring to the ride 

1. Extensive SEO leadership experience: 8 years of experience in SEO with at least 3 years in a leadership role managing SEO for large-scale high-traffic websites preferably within the marketplace or classifieds sector.
2. Strategic vision: A proven track record of developing and executing a successful long-term SEO strategy that delivers significant business results and competitive advantages.
3. Technical SEO mastery: Deep expertise in all facets of SEO including technical SEO (crawling indexing rendering ranking) and content strategy. Experience with large-scale site migrations and re-platforming is essential.
4. Data-informed decision making: A highly analytical mindset with the ability to translate complex data into actionable insights and strategic recommendations. Proficiency with major SEO and analytics tools (e.g. Google Analytics Search Console Semrush Ahrefs Screaming Frog).
5. Stakeholder influence: Exceptional communication and presentation skills with the ability to articulate a clear vision and influence stakeholders at all levels from engineering teams to C-level executives.
6. Inspirational leadership: Proven ability to lead mentor and inspire both direct and indirect teams to achieve ambitious goals in a fast-paced agile environment.
7. Business acumen: A strong understanding of business models with the ability to connect SEO initiatives directly to revenue and business objectives.
8. Educational background: A Bachelors or Masters degree in Computer Science Marketing Business or a related field.
9. You speak English fluently.

We value the skills you bring and your ability to learn quickly so dont worry if your career path has been unique.

Additional Information :

What do we offer

• 6 weeks of holidays (with the possibility to buy up to 10 additional days)
• 40-hour week
• 18 weeks of maternity leave and 6 weeks of paternity leave. Also applies in cases of adoption
• Flexible working arrangements (we strongly value work-life balance) 
• Access to mental health well-being and counselling platforms
• Swiss transport system half-fare card and travel first class by train between SMG sites in Switzerland

Recruitment Process  

We believe hiring is a two-way street where both parties get to know each other. Heres what you can expect:

1. Technical Interview (45min)
2. Case Study Interview (60min with 1-3 hours pre-work)
3. Culture Fit Interview (30min)
4. Meet the Team (30min)

At SMG we value unique perspectives and believe in the potential of every individual. We welcome applicants from all backgrounds and encourage you to apply even if you dont meet every requirement. Together we grow skills embrace differences and make an impact.

Apply now
To take this opportunity send us your detailed CV and feel free to add any supporting documents we need to look at in order to understand that you are the perfect fit.

About Us

SMG Swiss Marketplace Group AG. is a pioneering network of online marketplaces and cutting-edge European digital company that simplifies peoples lives with innovative products.

SMG Swiss Marketplace Group AG. provides customers the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24 Homegate Flatfox   Publimmo CASASOFT IAZI) Automotive (AutoScout24 MotoScout24) General Marketplaces ( Ricardo) and Finance & Insurance (FinanceScout24 ).
The company was founded in November 2021 by TX Group AG Ringier AG La Mobilire and General Atlantic.

Disclaimer

SMG Swiss Marketplace Group AG primarily engages directly with candidates. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.