Director, Product Marketing, Foundry

San Jose, CA - USA

Yearly Salary: $ 163200 - 302400

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

The Opportunity

Adobe is the market leader in software products and services that empower creativity digital documents and marketing innovation through Creative Cloud Document Cloud Express Firefly and Experience Cloud.

The Director Product Marketing for Firefly Foundry will play a pivotal role in shaping Adobes enterprise Generative AI strategy and go-to-market approach. This leader will act as an intrapreneur translating emerging technology and market opportunity into meaningful customer and business impact. You will define and drive the narrative for how Adobes AI innovation unlocks value for the worlds most creative and marketing-driven enterprises.

Youll partner across Product Engineering and Go-to-Market (GTM) teams to define market opportunities and drive positioning messaging and launch strategies for enterprise offerings that leverage generative AI and automation to revolutionize creativity original content creation productivity and content supply chains. You will drive initial acceleration of providing complex media solutions for media & entertainment and global brands & retailers.

What You Will Do

Lead AI-Centric Market & Customer Insight
- Build a deep understanding of enterprise customer needs content workflows and AI adoption drivers. Identify whitespace and high-impact generative AI use cases; translate these insights into product marketing strategies and roadmap influence.
Drive Enterprise AI Offering Development
- Own the end-to-end product marketing process for AI-enhanced solutionsfrom business case development and competitive differentiation to pricing packaging and go-to-market activation.
Accelerate Growth & GTM for AI Solutions
- Partner with Sales Customer Success and Marketing to launch AI capabilities create sales enablement tailored to AI value propositions across industries and execute demand generation strategies that drive enterprise acquisition and expansion.
Champion Responsible AI Storytelling & Thought Leadership
- Develop compelling narratives that articulate the value and responsible innovation of Adobes AI solutions. Represent Adobe at industry events media opportunities and customer briefings.
Lead & Mentor a High-Impact Team
- Manage and inspire a team of Product Marketing Managers; ensure alignment across Product GTM and Enablement on AI-focused positioning and launch strategies.
Ensure Executional Excellence
- Remove barriers validate opportunities and deliver high-quality GTM plans and marketing assets with speed and precision.
Provide insight into key industry verticals including Media & Entertainment Consumer Packaged Goods and Retailers

What Makes You Successful

Customer-Obsessed
- Grounded in market and user research able to translate insights into differentiated AI messaging and positioning.
Builder Mindset
- Thrives in zero-to-one environments especially where AI technology is redefining categories.
Strategic & Hands-On
- You can move fluidly from shaping high-level strategy to rolling up your sleeves and executing key deliverables.
AI Obsessed
- You are passionate about AI-based transformation and hungry to stay on the cutting edge of how AI is transforming creative industries and stacks.
New Category Product Marketing Expertise
- Proven track record marketing products or platforms to enterprise customers in a new space (e.g. AI) from ideation through launch and scale.
Cross-Functional Influencer
- Adept at working across product engineering data science and sales especially in a matrixed environment to bring AI solutions to market.
Passion for learning
- Comfortable with adapting to a rapidly evolving landscape and the need to continuously inspire educate and influence not early adopters and the middle majority.

Qualifications

10 years in product marketing enterprise strategy or related roles with at least some exposure to AI product marketing.
35 years managing or mentoring product marketing talent.
Demonstrated success in launching net new enterprise offerings especially with a combination of technology and service components.
Understanding of AI concepts (e.g. generative AI machine learning predictive analytics) and enterprise use cases.
Experience with enterprise sales cycles buyer personas and value-based messaging.
Experience with media & entertainment and/or retail industries.
BS/BA in Computer Science Engineering Business or related field (MBA preferred).

Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $$302400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.

Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call .

Required Experience:

Director

Our CompanyChanging the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos...