Senior Marketing Scientist
Senior Marketing Scientist
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Job Description
ZEAL Network SE is a dynamic international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germanys largest provider of online lotteries through our brands LOTTO24 and Tipp24 and a trusted partner of Spains ONCE the second-largest national lottery were shaping the future of the lottery industry. We are passionate about driving innovation as demonstrated by our newest brands Freiheit and Traumhausverlosung which bring fresh and exciting dreams to life. Additionally through ZEAL Ventures we invest in inspiring e-commerce start-ups like Omaze and DAYMADE fueling fresh ideas and opportunities.
Our team of 300 professionals from diverse backgrounds is united by a visionary mindset a passion for collaboration and a commitment to inspire dreams. At ZEAL we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.
The role:
As a Senior Marketing Scientist you will play a pivotal role in helping ZEAL understand measure and optimize the performance of our marketing investments. You will combine hands-on modeling expertise with strategic business acumen to deliver insights that drive better decisions smarter spend and long-term customer growth. With deep experience in Marketing Mix Modeling (MMM) attribution modeling and marketing analytics best practices you will act as the analytical partner within the Data team for teams across marketing growth and finance-turning complex data into clear recommendations and business impact.
Your tasks:
Design run and improve Marketing Mix Models to quantify the impact of marketing channels across ATL digital and CRM
Lead development of multi-touch attribution frameworks that go beyond last-click incorporating algorithmic probabilistic or rule-based approaches
Partner with external vendors (e.g. Kantar Meta) and internal stakeholders to align measurement strategies and incrementality tests
Translate performance data into channel-agnostic investment insights helping guide media planning and budget allocation
Build clear trusted dashboards and reports that highlight the why not just the what
Define and monitor key marketing and customer KPIs; identify trends surface risks and recommend strategic responses
Collaborate closely with CRM Performance Marketing Finance and Analytics Engineering to ensure data quality model accuracy and scalable implementation
Drive a culture of test-and-learn by supporting geo-experiments holdout designs and lift studies across campaigns and audiences
Contribute to ZEALs growing analytics maturity by sharing best practices building reusable assets and partnering and mentoring with other team members
What you offer us:
A proven track record in marketing analytics in the e-commerce space with 46 years of experience in MMM attribution and marketing performance optimization for customer acquisition
Hands-on expertise with statistical modeling techniques (e.g. regression Bayesian methods) causal inference and experimentation design
Advanced SQL skills and fluency in Python or R for data analysis and modeling
Familiarity with modern martech and analytics stacks (e.g. Redshift Google Analytics Tableau)
Experience working across multiple marketing channels (search social brand TV CRM) and understanding their measurement challenges
Ability to communicate complex analytical outcomes to non-technical audiences and influence senior stakeholders
Experience partnering with external measurement providers and internal engineering/data science teams
A collaborative mindset proactive ownership and a passion for turning data into decisions
What we offer:
A modern dynamic culture grounded in the success of a leading-edge e-commerce company.
A talented team of ambitious like-minded colleagues where your knowledge and ideas truly make an impact.
Ongoing personal growth supported by an annual development budget of 1500 to invest in your professional development.
Trust and autonomy no micromanagement just confidence in your ability to deliver and excel.
Flexible work options with a hybrid setup focused on results.
Unlimited vacation days in addition to your yearly 30-day vacation allowance.
Opportunity for workations abroad using our WorkFlex tool.
Monthly mobility allowance of 30 to use on the mobility option of your choice (e.g. the Deutschlandticket) plus access to a company bike leasing program.
Company pension scheme provided in partnership with Degura to support your future financial security.
Subsidized EGYM WELLPASS membership with a contribution of only 25 per month giving you access to a wide range of gyms and sports options across Germany.
Quarterly company events along with regular team activities and informal gatherings a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!
Required Experience:
Senior IC
Employment Type
Full-Time
