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1 Vacancy
About the Role
Our client is looking to launch and scale their presence on LinkedIn through paid advertising. Were
seeking a freelance Social Media Strategist with a strong track record in LinkedIn campaign planning
creative development and performance optimization. This Rosie will collaborate with the marketing lead
and/or executive stakeholders to stand up a thoughtful pilot set benchmarks and guide future
investment.
Prioritized Responsibilities
Define the paid social strategy with a focus on LinkedIn including channel role audience
segmentation spend recommendations and flighting
Build and manage paid campaigns end-to-end including copy assets audience setup A/B
testing and reporting
Translate key brand and product messages into compelling ad creative that aligns with the
brands tone and visual identity
Analyze campaign performance and optimize in-flight to meet defined KPIs (CTR CPC CVR etc.)
Collaborate with Creative Director and Video Producer to adapt campaign assets and messaging
for paid performance
Report regularly on campaign insights and recommend next steps
Qualifications :
3 years of experience in paid social strategy and execution
Strong knowledge of LinkedIn Ads (must-have) with bonus points for experience with Meta
Google Display or programmatic
Comfortable writing paid social copy and reviewing/editing visuals for ad performance
Experience supporting early-stage brands or helping stand up new performance programs
Detail-oriented self-starting and comfortable with a flexible fast-paced startup environment
Additional Information :
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
Yes
Employment Type :
Contract
Remote