Marketing Manager

Tucker Company Worldwide Inc.

Tucker Company Worldwide Inc. is a family-held third-generation corporation with a proud legacy of leadership celebrating its 60th anniversary in business. We believe in the importance of investing generously in our people business industry and local community. Tucker Company is the oldest privately-held freight brokerage in North America specializing in notoriously complicated freight like temperature-controlled oversized and high-value high-security shipments. We help transportation professionals for some of the worlds top brands ensure the safe on-time delivery of their freight using carefully designed procedures cutting-edge technologies and award-winning service. Whether the shipment is oversized delicate high-value or hazardous were prepared to manage it with the utmost care.

Tucker Company serves on the board of the Transportation Intermediaries Association (TIA) chair the Highway Transportation Committee of the National Industrial Transportation League (NITL) and serves on committees in a variety of trade associations important to our customers to understand both our industry and our customers industries. We take great pride in moving high-touch high-security freight in industries where reputation and track record are paramount.

Role and Responsibilities:

Accountabilities:

• Create and implement a written multi-year strategic marketing program and brand consistency throughout internal and external marketing channels (i.e. print digital verbal) to ensure the Tucker brand is synonymous with the companys Core Values curating growth results. Included but not limited to:

  • Prepare Press Releases send to appropriate outfits closely manage publications/media relationships and ensure publication and internally archive them.
  • Webinars - Coordinate monthly webinar campaign including creating and editing slide content presentation design promotion through social and email hosting live webinar recordings uploading content to YouTube and facilitating post-event distribution to maximize Tucker brand footprint.
  • Podcasts/Blogs to ensure Tuckers external partners stay updated with the companys strategic plans and milestones.
  • Manage report on and promote survey results both internally and externally (e.g. Customer Feedback Survey Customer Onboarding Survey Top Workplace Energage Survey Customer of the Month etc.) to continuously revise retention and engagement strategies.
  • Manage staff position and college interns to support departmental activities as may be required.
  • Manage third party resources to augment departmental activities and work.

Responsibilities:

• General Marketing including:

  • Manage multichannel marketing campaigns including the management and execution of the design ordering delivery and inventory of all print marketing various collateral promotional items and general merchandise (One-sheets Beautiful America calendars holiday gifts (external to carriers and customers/internal) etc.) advertising in publications) and KPI measurement and reporting.
  • Manage the communication for and execution of all external events ensuring Tucker customers prospects vendors trade organizations and media outlets are connected to the Tucker brand (Tradeshows booth buying/maintaining preparation of or mailing of materials/booth etc. setup at event media work etc. speaking events in-person and virtual all before- and after-event email communication)

• Digital Marketing

  • Design and maintain websites and general web presence to drive the Tucker brand including SEO KPI reporting and inquiry management and maintenance of design/collaborative tools (e.g. Canva Linktree etc.).
    • Keep track of customer-facing websites (e.g. Tuckers Customer Portal etc.) and review for accuracy content design and functionality; updating content and layout as needed to ensure external partners receive most relevant information.
    • Coordinate all communications with subscribers and web developers to keep projects moving along efficiently and inform stakeholders of the progress
    • Provide recommendations to improve UX and revenue-driving improvements by regularly performing competitive analysis and evaluating internal data and content updates.
    • Optimize SEO (e.g. local pages keywords suggestions from 3rd party vendors etc.)
    • Handle inquiries from all online sources and outgoing correspondence (e.g. customer prospect emails client referral emails to customers etc.) to develop external cultural ambassadors.

• Design and maintain social media graphics and videos to drive the Tucker brand and maximize external footprint to generate attraction retention and engagement including SEO KPI reporting and inquiry management.

  • Develop new social creatives landing pages and infographics to support our social media efforts. This includes but is not limited to: LinkedIn Facebook Instagram YouTube etc.)
  • Digitally Impersonate senior leaders (at the direction of the company) and post on their behalf
  • Coordinate Team Member anniversary posts
  • Monitor the results of competitive promotions
  • LinkedIn Newsletter LinkedIn Ads and credits etc.
  • Google Ads outcomes
  • Present KPIs to CEO at regular intervals (e.g. Google Analytics etc.)
  • Creation and maintenance of CRM (HubSpot) landing pages forms workflows and lists to ensure all marketing efforts are targeted efficient and effective in helping us to achieve our growth goals

Team Member Engagement:

• Manages Marketing responsibilities of New Team Member Onboarding process to ensure new team members are consistently and efficiently integrated into the company in a meaningful way(Headshots Business Cards and entering new team members in HubSpot).
• Collaborate with People and Culture to ensure team member work anniversaries and various milestones (e.g. birthdays showers holiday parties etc.) are timely and efficiently celebrated according to process to ensure team members feel they are contributing to meaningful work outcomes (Prepare Team Member milestone presentations Creation and distribution of BHN Rewards).
• Promotes all company events activities and gifts for HQ remote and LSG team members to help maximize team member engagement and enhance culture of belonging.
• Creates and manages Tucker Times content and distribution efforts to ensure timely relevant and informative company updates and action items are communicated to all team members to retain talent and promote a culture of belonging.

• Manage various memberships to create connectedness throughout the industry and the ability for team members to promote Tucker and make connections to drive market share and revenue.
• Deliver company sentiments to external customer vendors etc. when there is a milestone (e.g. promotion wedding loved one passing away etc.) (currently these are e-sentiments but may want to rethink approach to a handwritten card from senior leadership etc.).
• Monitor alerts and review and engagement as needed to maintain a positive company reputation (Google Alerts respond to positive and/or negative reviews etc.).
• This role is expected to travel to some trade shows and customer events sponsored by the Company to support the company the team members and especially to better understand our customers and our market segments including what motivates them.
• From time-to-time perform competitive assessment of all digital marketing efforts to identify opportunities to improve processes using industry best practices.

Collaboration:

• Collaborate with People and Culture to manage talent acquisition strategy that creates Tucker brand awareness cultural ambassadors attracts high-caliber talent and promotes current openings and workplace culture to help strengthen active and passive candidate pipeline.
• Collaborate with People and Culture to create a promotion strategy to highlight Tuckers total rewards program to retain and attract top talent.
• Collaborate with People and Culture to ensure training and development materials and graphics support strategic goals.
• Collaborate with senior leadership and subject matter experts to distribute meaningful supply chain industry insights.
• As requested creation of PowerPoint Presentations involved in meeting preparation (e.g. integrated marketing staff meetings business development meetings etc.) and engagement in special projects.

Qualifications and Education Requirements:

• 3 years managing a marketing department and its strategic plan.
• 5 years of experience managing multiple marketing department duties.
• Experience working with websites social and all digital channel placements.
• Bachelors degree concentration in Marketing preferred (but not required).
• Creativity: understanding of the importance of brand consistency and how it should appear across channels.
• Must be proactive and able to act independently and with a team.
• Excellent communication skills: must clearly concisely and creatively communicate both orally and in writing.
• Strong organizational and time management skills.
• Ability to multi-task and work independently in a fast-paced environment; act with a sense of urgency and respond quickly.
• Contribute positively to the organization both individually and as part of a team.
• Intermediate Excel Word PowerPoint and Adobe Creative Suite skills.
• Experience working with Google Analytics CRM experience preferably HubSpot SEMrush WordPress and other relevant platforms.

Preferred Skills:

• Some experience working with senior leadership
• Experience integrating CRM and ERP systems
• Strong collaborative skills and experience working with sales and business development leadership
• Strong understanding of organizational challenges as they relate to marketing and how to overcome them Masters degree preferred but not required.

The anticipated base salary range for this role is $95000 $140000 per year. Final compensation offered by Tucker Company Worldwide Inc. will be determined at the time of offer. Tucker Company Worldwide Inc. also offers a comprehensive benefits package including health dental and vision insurance; 401(k) plan; paid time off sick leave and holidays; company-paid life and long-term disability insurance; employee assistance program (EAP); educational assistance program; and an incentive plan.

Equal Opportunity Employment:

Tucker Company is dedicated to promoting and supporting diversity within our workplace. We provide an environment that promotes respect integrity teamwork achievement and acceptance regardless of age disability education gender gender expression gender identity job level marital status military status national origin parental status pregnancy race religion sexual orientation socioeconomic status or other protected factors. Tucker Company is committed to equal employment opportunities and providing reasonable accommodations to applicants with physical and/or mental disabilities. Equal employment opportunity applies to all policies and procedures relating to recruitment hiring compensation benefits promotion termination and all other terms and conditions of employment. Employees are encouraged to discuss equal employment opportunity-related questions and issues with People and Culture. The Company does not allow any form of retaliation against individuals who in good faith raise issues of equal employment opportunity.