Manager, Digital Marketing Analytics & Insights
Manager, Digital Marketing Analytics & Insights
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$ 140000 - 150000
1 Vacancy
Job Description
Location:
4910 Tiedeman Road - Brooklyn Ohio 44144Location:
Mobile - In office 3 days a week; 127 Public Square CLE OH or 4910 Tiedeman Brooklyn OH; 726 Exchange Street Buffalo NY
Job Summary:
We are seeking a strategic and results-drivenDigital Marketing Analytics & Insights Managerto lead our data-driven brand marketing initiatives supporting Business Banking. This role is ideal for a professional with a strong foundation indigital marketing analyticsdata management andreporting who also bringsbusiness acumenandleadership capabilitiesto drive performance and growth.
Key Responsibilities:
- Strategic Leadership
- Translate complex data into strategic recommendations for marketing and business stakeholders.
- Partner with cross-functional teams (Marketing Product Finance) to align marketing strategies with business goals.
- Mentor and lead a team of analysts or data specialists fostering a culture of curiosity and continuous improvement.
- Analytics & Insights
- Develop and manage marketing performance dashboards and KPIs across digital channels (social programmatic display email etc.).
- Analyze campaign performance and customer behavior to generate actionable insights.
- Conduct A/B testing and conversion rate optimization (CRO) analysis.
- Data Management & Reporting
- Oversee the collection integration and governance of marketing data from multiple platforms (Google Analytics CRM ad platforms etc.).
- Automate and streamline reporting processes to ensure timely and accurate delivery of insights.
- Collaborate with data engineering teams to ensure data quality and accessibility.
Qualifications:
- Excellent communication and storytelling skills with the ability to influence stakeholders.
- Proven leadership experience with a track record of driving business impact through data.
- Strong understanding of digital marketing channels and attribution modeling.
- Bachelors or Masters degree in Marketing Statistics Business Analytics Data Science or related field or equivalent experience.
- 5 years of experience in leadership role supporting digital marketing analytics data management or marketing performance reporting.
- Proficiency in tools such as Google Analytics Adobe Analytics Tableau/Power BI SQL Excel and marketing automation platforms.
This position is NOT eligible for employment visa sponsorship for non-U.S. citizens.
COMPENSATION AND BENEFITS
Please click here for a list of benefits for which this position is eligible.
Job Posting Expiration Date: 10/03/2025 KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status.Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing
Required Experience:
Manager
Employment Type
Full-Time
