Specialist, Marketing Management (Creative Strategy)
Specialist, Marketing Management (Creative Strategy)
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Job Description
Are you a strategic thinker with a creative soul Do you thrive in fast-paced environments and love turning ideas into impactful brand experiences
Were looking for a Creative Strategist to join our Enterprise Brand Strategy & Activation (EBSA) this role youll help shape the voice of our brand by transforming marketing strategies into compelling creative direction. Youll collaborate across Marketing and with internal creative and delivery teams to bring creative tactics and campaigns to lifedriving both brand love and business results.
This hybrid position is based is in Columbus OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days.Current Nationwide Remote Associates may also be considered.
What Youll Do:
Strategize & Collaborate: Partner with senior creative strategists and your manager to translate marketing plans into creative strategies that inspire and align teams.
Lead Intake & Planning: Serve as the go-to for low- to mid-complexity creative requests assessing project readiness and ensuring alignment before development begins.
Guide Creative Execution: Own the creative journey for low-complexity projectsfrom briefing through execution and optimization. Support senior strategists on more complex initiatives.
Ensure Consistency: Maintain brand messaging consistency across programs by leveraging master briefs and existing creative assets.
Manage & Optimize: Oversee a portfolio of work collaborating with cross-functional teams to develop scalable insight-driven strategies that enhance ROI and inform decision-making.
Grow & Adapt: Embrace shifting priorities and contribute to high-quality work that meets defined business and marketing goals.
What Were Looking For:
Experience: 14 years in marketing brand strategy or client managementideally within financial services or an agency setting.
Creative Fluency: Familiarity with B2B B2C and B2B2C marketing campaigns. Exposure to video design and digital/print production is a plus.
Strong Communicator: Able to draft clear messaging and collaborate effectively across teams. Youre comfortable contributing to strategic discussions and problem-solving.
Organized & Agile: Skilled at managing multiple projects with overlapping deadlines. You thrive in a fast-paced matrixed environment.
Eager to Learn: Youre developing your writing and strategic planning skills and excited to grow under the guidance of experienced creative leaders.
Why Join Us
This is more than a jobits a chance to help shape how our brand shows up in the world. Youll be part of a passionate collaborative team that values creativity strategy and results. If youre ready to make an impact and grow your career in brand strategy wed love to meet you.
Job Description Summary
Are you ready to put your marketing savvy communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry If you want to influence a large marketing investment spend drive business growth and profitable results using the best in class marketing technology we want to hear from you!As a Specialist youll assist and implement the overall development and execution of marketing strategies. Well count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.
Job Description
Key Responsibilities:
Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Assists with implementation of digital and traditional marketing tactics and media including creative development process planning and execution.
Collaborates on and assists with creative development and provides feedback on look and feel.
Uses customer insights and analytics and tools to understand and assists in forecasting market competitor and customer needs and behavior helps to define appropriate target audiences evaluate sufficiency and effectively get results with data-based decisions.
Monitors timelines to ensure programs are on strategy and on schedule. Informs leader of any discrepancies.
May perform other responsibilities as assigned.
Reporting Relationships: Reports to Director/Manager. This is an individual contributor role.
Typical Skills and Experience:
Education: Bachelors degree in marketing business administration or related field preferred.
License/Certification/Designation: Technical insurance designations such as CPCU CLU ChFC FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit the associate will be ineligible to continue in the position.
Experience: Typically five or more years demonstrated professional experience in marketing strategy consulting financial services or related field.
Knowledge Abilities and Skills: Proven marketing development and project management experience. Passionate about marketing and delivering positive customer experiences. Ability to lead multiple projects and drive forward key deliverables. Ability to influence at all levels and work effectively across functions and geographies. Ability to use analytics to draw conclusions and make recommendations. Excellent communicator highly organized and able to build effective partnerships across functions.
Other criteria including leadership skills competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring managers leader and HR Business Partner.
Values: Regularly and consistently demonstrates Nationwide Values.
Job Conditions:
Overtime Eligibility: Exempt (Not eligible)
Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.
ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.
Benefits
We have an array of benefits to fit your needs including: medical/dental/vision life insurance short and long term disability coveragepaid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date nine paid holidays 8 hours of Lifetime paid time off 8 hours of Unity Day paid time off 401(k) with company match company-paid pension plan business casual attire and more. To learn more about the benefits we offer click here.
Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged appreciated respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.
NOTE TO EMPLOYMENT AGENCIES:
We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
