Brand Activation Specialist
Brand Activation Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Glen Raven is recruiting for a Brand Activation Specialist. The Brand Activation Specialist focus will be to support Glen Raven brand activations trade shows brand/corporate communications and programs. This position will serve as a liaison to other departments such as Marketing and Sales in relationship to corporate trade show and events taking place in the US and abroad.
The Brand Activation Specialist plays a critical role in bringing Glen Ravens brands to life through trade shows corporate programs and brand activations across the U.S. and abroad. This highly visible position requires an organized adaptable and proactive team player who thrives in a fast-paced creative environment. The Specialist must be able to balance multiple priorities with precision while independently managing projects that drive meaningful impact for the organization.
This role will oversee the planning coordination and on-site execution of brand activations trade shows meetings seminars and special projects across Glen Raven Sunbrella Trivantage GlenGuard and Glen Raven Logistics collaborating directly with suppliers and vendors to ensure flawless execution and brand consistency.
The Brand Activation Specialist will be responsible for end-to-end project assignments exercising leadership from cross functional management running status meetings & follow thru outlining action items and working with internal/external partners to execute on-time and on-budget.
Travel and On-Site Requirements
- While this role resides on Glen Ravens corporate campus and follows the 3-2 (Monday-Wednesday-Thursday) hybrid policy this role will also have up to 60% travel to execute projects on-site.
- Up to 60% travel across the U.S. and internationally to manage and execute Glen Raven brand activations trade shows and corporate events.
- Flexibility to adapt quickly to on-site demands balancing both tactical problem-solving and strategic brand stewardship.
Ideal Candidate
The ideal candidate will bring strong project management skills exceptional organizational ability and a proactive problem-solving mindset. They thrive in ambiguity act with accountability and consistently deliver results that drive Glen Ravens brand presence forward.
Responsibilities:
- Independent Decision-Making: Act as a trusted extension of the Brand Activation Manager with the ability to make responsible informed decisions without day-to-day supervision or 1:1 instruction.
- Business Integration: Serve as the primary liaison between Brand Activation Marketing and Sales providing direct support and accountability to business units on a daily basis.
- Project Ownership: Lead end-to-end project management for assigned activations ensuring deadlines budgets and brand standards are consistently met.
- Vendor & Supplier Partnerships: Collaborate with external partners to deliver high-quality print and production outputs that align with brand standards.
Trade show responsibilities include supporting Brand Activation Manager on the following:
- Manage and track all trade show deadlines
- Booking and contracting of booth space
- Work with Market Managers on booth layout and with the Design Group regarding booth fabric selections
- Work with internal Marketing Department and Creative Department on materials requirements and items needed
- Execute all fabrication booth properties for shows and work directly with tradeshow exhibit house to implement booth design and execution and communicate any necessary changes to booth layout or properties
- Set shipping dates and work with the logistics team on shipment pick-up and delivery
- Coordinate and execute any extraneous activities related to shows including Glen Raven hosted customer events sales meeting plant tours activities etc.
- Handle invoices for tradeshow expenses and booth rental payments
- Track all show and meeting expenses and submit to Brand Activation Manager
Meeting responsibilities include supporting Brand Activation Manager on the following:
- Facilitate planning with division or marketing managers prior to event to gather meeting objectives requirements attendee information meeting space needs including any equipment needs
- Present RFPs to key managers for approval
- Research off-property restaurants and activity options
- Coordinate required items such as agendas nametags welcome packets gifts surveys posters etc.
- Other team administration responsibilities include but are not limited to the following:
- Furniture and brand activation inventory management among all storage facilities with support from the Brand Activation Team
- Fabric orders with support from the Brand Activation Team
- Budget management with support from the Brand Activation Team
- Shipping management with support from the Brand Activation Team
- Run status meetings take thorough and accurate notes outline action items work with internal/external partners to execute on-time and on-budget exercise leadership from cross functional teams manage project teams and project assignments
- Special projects as assigned based on workload experience and interest level
Education & Experience:
- 4 year degree (BA/BS) in Marketing or related field or equivalent combination of education experience and training.
- Minimum of 3-5 years of experience coordinating tradeshows or event planning preferred
- Strong computer skills proficient in Microsoft Office Suite
- Highly detailed oriented
- Excellent communication and verbal skills
- Motivated with a strong work ethic and professional demeanor
- Ability to work quickly and efficiently on several projects at one time
- Flexibility and problem-solving skills
- Ability to carry high degree of refinement confidentiality and presentation to corporate leadership
- Up to 60% travel in car and plane
- Must be able to travel on evenings and weekends
Why Glen Raven:
At Glen Raven we embrace the strength that comes from a diverse and inclusive mindset. Joining our team means becoming an integral part of a dedicated group weaving connections across the globe and representing trusted textile brands such as Sunbrella GlenGuard and Trivantage. Every day we strive for and welcome diverse perspectives solutions-driven ideas and innovative opportunities for continued growth throughout the company. We work toward a shared success while lifting each other up on the job and in our communities. Together we keep the world spinning. Join our team. Connect people and drive innovation beyond the boundaries of Glen Raven.
What you can expect from working at Glen Raven.
- Future Financial security No matter where you are in your career at some point everyone winds down. Well help you make it happen when youre ready to retire. We offer both a company funded pension and matching 401(k) our investment in you and your complete future.
- Perks From on-site fitness centers or discounted gym memberships to catered associate events many perks come with the job. We celebrate and reward you for hard work any chance we can.
- Inclusion We have teams of problem solvers with diverse voices. Every day we get after it to innovate and find solutions for a better tomorrow at home and around the world.
- Fair pay Direct compensation that is fair and competitive with the market. Your success is our success.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
Glen Raven provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
If you require reasonable accommodation in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please direct your inquiries to & .
Required Experience:
Unclear Seniority
Employment Type
Full-Time
