Director, Parkinson's Disease Patient Services Marketing Strategy
Director, Parkinson's Disease Patient Services Marketing Strategy
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1 Vacancy
Job Description
The Patient Services Strategy Director establishes a direct interface between AbbVie Patient Services (APS) and the Parkinsons Disease team to champion patient support. The role is the strategic and cross-functional lead who charts the course to ensure patients have an optimal treatment experience on their prescribed AbbVie product.
This position is ideal for someone with strong strategic planning marketing and stakeholder management experience. It may be of particular interest to individuals with a background in healthcare marketing customer experience or access strategy.
Job Responsibilities:
- Cross-functional strategist and critical link between the Parkinsons Disease Brand Teams and AbbVie Patient Services (APS) for the portfolio of products representing APS on the Integrated Brand Team (IBT) and the IBT to APS
- Responsible for overall Parkinsons Disease patient support program and marketing strategy (launch and optimization) including:
- Gathering and aligning inputs from the cross-functional Patient Access and Care Team (PACT)
- Leading the PACT to define APS franchise and brand strategies
- Support cross-functional team to identify and articulate customer needs market insights industry and marketing trends and other ways to enhance patient support
- Orchestrates PACT to deep dive into program effectiveness and improve experience
- Develop PSP narrative and lead presentations for senior leadership reviews
- Leads APS annual Investment Allocation (IA) process and strategic plans and supports brand strategic planning initiatives (ie LRR SP2) to ensure fit-for-purpose patient support program ecosystems in consideration of brand life cycle and patient needs
- Leads APS and Parkinsons Disease senior leadership reviews to ensure cross-functional alignment
- Accountable for consistent timely information sharing with all functional stakeholders on strategic initiatives and program performance
- Lead cross functional teams to identify customer needs industry trends and other ways to enhance current patient support programs.
- Facilitate leadership meetings in partnership with the AbbVie Patient Service planning group to make decisions to advance the Patient Support Program
- Manages a direct report; coaches guides and develops direct report to work with APS and Parkinsons Disease brand teams as a trusted partner
- Tracks brand needs economics strategies timelines and priorities while staying abreast of Parkinsons Disease and patient trends
Qualifications :
- Requires minimum of a bachelors degree in business or related field Masters Degree preferred
- 10 years of experience in healthcare
- 10 years of experience working at a pharmaceutical company in roles involving strategy and execution (marketing experience strongly preferred)
- Deep understanding of the Parkinsons Disease portfolio and the medical benefit/buy & bill space.
- Strong strategic business acumen and a data driven mindset
- Ability to work cross-functionally to gain alignment on customer needs objectives and priorities to optimize business and customer outcomes
- Ability to understand brand needs and trends market insights and marketing strategies to inform proactive business planning and prioritization
- Experience in building relationships across internal and external teams especially with marketing and commercial functions
- Senior level executive presence with strong writing presentation skills and ability to navigate complex situations
- Ability to influence across functions to gain consensus on solutions and motivate stakeholders to take action
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Employment Type
Full-time
