Digital Marketing Specialist
Digital Marketing Specialist
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1 Vacancy
Job Description
Digital Marketing Specialist
About the Role
We are looking for a results-driven Digital Marketing Specialist to join our growing this role you will plan execute and optimize digital campaigns across multiple channels to build brand awareness generate leads and drive measurable business outcomes. This position requires creativity analytical thinking and hands-on expertise in digital platforms.
Key Responsibilities
Plan execute and manage digital marketing campaigns across search engines social media email and display networks.
Develop and optimize SEO/SEM strategies to increase website traffic and rankings.
Manage content creation and distribution across digital platforms to engage audiences and strengthen brand presence.
Monitor analyze and report on campaign performance using tools like Google Analytics Meta Ads Manager and other reporting dashboards.
Collaborate with design sales and product teams to ensure cohesive marketing strategies and brand consistency.
Stay updated with industry trends algorithm changes and emerging digital marketing tools/techniques.
Optimize paid advertising campaigns (Google Ads Facebook/Instagram Ads LinkedIn Ads etc.) to maximize ROI.
Assist in developing and executing marketing automation workflows and email campaigns.
Requirements
Qualifications
Bachelor s degree in Marketing Communications Business or related field (preferred).
Proven experience (2 years) in digital marketing or related roles.
Strong knowledge of SEO SEM social media advertising and email marketing.
Proficiency in digital marketing tools such as Google Ads Google Analytics Facebook Business Manager HubSpot or similar platforms.
Excellent content writing and communication skills.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creative thinker with strong attention to detail and problem-solving skills.
Preferred Skills (Nice to Have)
Experience with marketing automation platforms (HubSpot Marketo Mailchimp).
Knowledge of graphic design tools (Canva Adobe Creative Suite).
Familiarity with video marketing and content creation.
Benefits
Why Join Us
Be part of a dynamic and innovative marketing team.
Opportunity to shape and grow digital campaigns that make an impact.
Supportive and collaborative work culture.
Competitive compensation and growth opportunities.
Qualifications Bachelor s degree in Marketing, Communications, Business, or related field (preferred). Proven experience (2+ years) in digital marketing or related roles. Strong knowledge of SEO, SEM, social media advertising, and email marketing. Proficiency in digital marketing tools such as Google Ads, Google Analytics, Facebook Business Manager, HubSpot, or similar platforms. Excellent content writing and communication skills. Analytical mindset with the ability to interpret data and make data-driven decisions. Creative thinker with strong attention to detail and problem-solving skills. Preferred Skills (Nice to Have) Experience with marketing automation platforms (HubSpot, Marketo, Mailchimp). Knowledge of graphic design tools (Canva, Adobe Creative Suite). Familiarity with video marketing and content creation.
Employment Type
Full Time
