Marketing VP, SharkNinja

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

About the Role
As VP Regional Marketing for UKI and Nordics you will lead the marketing strategy and execution and play a key leadership role in shaping the brands growth across the region. Based in London you will act as both a commercial driver and cultural ambassador ensuring SharkNinja resonates with diverse regional audiences while accelerating our global growth agenda.

This high-impact highly visible role requires a balance of strategic vision compelling storytelling regional expertise commercial acumen and team leadership to deepen brand connection and deliver measurable growth across the region.

Responsibilities

Regional Leadership & Strategic Planning

• Represent the voice of the UK consumer to global leadership advocating for regional nuance in consumer behavior retail dynamics and media landscape

• Lead the adaptation and activation of the global marketing strategy aligned to global priorities and brand standards

• Influence global stakeholders on what is needed for the brand to win in-region driving agenda-setting conversations for the markets

Go-to-Market Excellence

• Own end-to-end GTM planning and execution including positioning launch strategy pricing and retail readiness

• Lead localization of global campaigns to ensure cultural relevance brand consistency and commercial impact

• Partner with Sales to drive category expansion retail activation and trade marketing strategies across key accounts

Brand Stewardship Consumer Insight & Performance

• Champion a consumer-first mindset and elevate regional insights to shape brand positioning product strategy and innovation roadmaps

• Monitor KPIs across the region optimize marketing investments and drive continuous improvement

• Ensure Ninjas portfolio is positioned for long-term growth and cultural relevance in the region

Team Leadership & Cross-Functional Collaboration

• Build and lead a high-performing regional marketing team responsible for executing the global marketing strategy within their markets

• Foster strong cross-functional partnerships across Product Marketing Media Social PR Creative Sales and Regional Distributors to drive results

Qualifications

• 12 years of marketing experience preferably in CPG with at least 5 years in a senior leadership role overseeing multiple markets across EMEA
• Deep understanding of regional consumer behavior cultural dynamics and the retail/media landscape
• Proven success adapting and executing global marketing strategies in a regional context
• Strong leadership presence cross-functional influence and team development capability
• Willingness to travel across the region and to global HQ as needed