Senior Digital Advertising Strategist (Amazon & Retail Media Focus)
Senior Digital Advertising Strategist (Amazon & Retail Media Focus)
Posted on :
29-08-2025
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1 Vacancy
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Job Description
Location: London (Hybrid)
Team: Advertising & Retail Media Strategy & Execution
Experience Required: 3 years in digital advertising (PPC/Search or Programmatic preferable)
Are you obsessed with data partner success taking action and changing the game If you have a whole lot of hustle and a touch of nerd come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points sophisticated machine learning and AI models Pattern optimizes and automates all levers of ecommerce growth for global brands including advertising content management logistics and fulfillment pricing forecasting and customer service. Hundreds of global brands depend on Patterns ecommerce acceleration platform every day to drive profitable revenue growth across 60 global marketplacesincluding Amazon eBay Tmall TikTok Shop JD and Mercado Libre. To learn more visitor email.
Pattern is expanding and we are looking for a Senior Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are able to turn data into profitable insights for our partners. We are looking for someone with extremely high standards who is efficient and not afraid to roll up their sleeves and do what it takes to help our partners be successful. If you are intelligent organised and a high-energy builder we encourage you to apply.
What is the day in the life of a Senior Advertising Strategist
- Lead the hands-on execution and optimisation of paid media campaigns acrossAmazon Ads Amazon DSP EU Marketplaces such as TikTok Shop Ebay Zalando & Allegro and other retail media channels.
- Test scale and optimise campaign elements including keywords bids audiences placements and creative to drive revenue and efficiency.
- Analyse campaign performance and identify strategic opportunities from keyword research and competitive analysis to new campaign launches and budget shifts.
- Own budget pacing and performance monitoring across multiple accounts to ensure monthly and annual revenue goals are met.
- Nurture brand partner relationships via calls emails and meetings providing clear insights strategic recommendations and campaign updates.
- Deliver weekly monthly and quarterlyreporting telling performance stories that inform future strategy.
- Collaborate closely with Brand Management Analytics and Creative teams to align advertising with broader growth objectives.
- Provide retail media and SEM expertise internally and contribute to strategic consulting projects where needed.
What will I need to thrive in this role:
- 2:1/1st degree or above
- 3 years hands-on experience in Search or Performance Marketing ideally within an agency or ecommerce environment. Proven track record executing campaigns across Amazon Ads Google Ads or programmatic (experience with Meta TikTok and EU marketplaces are a plus)
- A strong analytical mindset with the ability to turn performance data into clear insights and actions
- Proficiency in Excel Data Visualisation Google Analytics and other tools used to analyse and interpret campaign performance
- Excellent verbal and written communication skills able to simplify complex topics for clients and internal teams
- Naturally curious with strong critical thinking skills you question assumptions spot patterns and solve problems proactively
- Experience working with retail or ecommerce brands is highly desirable
We are looking for individuals who are:
- Game Changers - Someone who looks at problems with an open mind and shares new ideas with team members regularly reassesses existing plans and attaches a realistic timeline to goals makes profitable productive and innovative contributions and actively pursues improvements to Patterns processes and outcomes.
- Data Fanatics- Someone who recognises problems and seeks to understand them through data draws unbiased conclusions based on data that lead to actionable solutions and continues to track the effects of the solutions using data.
- Partner Obsessed - Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback actively listens to partners expectations and delivers results that exceed them prioritises the needs of your partners and takes the time to create a personable experience for those interacting with Pattern.
- Team of Doers- Someone who is a part of team of doers uplifts team members and recognises their specific contributions takes initiative to help in any circumstance actively contributes to supporting improvements and holds themselves accountable to the team as well as to partners.
What is the hiring process
- An initial phone interview with Patterns talent acquisition team.
- An interview with a hiring manager.
- A 2nd stage interview with a case study in the form of presentation.
- A 3rd stage interview with a VP.
- A final interview with the European General Manager.
How to Stand Out in the Interview and Beyond
- Come prepared with specific data-driven examples of your work what you did how you did it and what impact it made
- Use clear frameworks like STAR (Situation Task Action Result) or Answer First to structure your responses with clarity and purpose
- Show us your critical thinking and curiosity how do you approach challenges uncover insights and bring fresh ideas to the table
- Tell us how youll add value at Pattern both through your skills and your mindset were looking for proactive thinkers not just task-doers
- If youve explored side projects in analytics ecommerce or performance marketing wed love to hear what you built or learned
We value people who are:
- Self-driven and take full ownership of their work
- Agile in their thinking and fast to test learn and iterate
- Organised responsive and follow through to completion
- Enthusiastic about performance data and whats next in retail media
- Above all be yourself sharp curious and ready to make a difference
Why should I work at Pattern Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often we set big goals and work tirelessly to achieve them and we love our Pattern family. We also believe in having fun and balancing our lives so we offer awesome benefits that include:
- 28 days Holiday (increasing to 32 with each year of service)
- Competitive salary
- RSUs (Restricted Stock Units)
- Hybrid working (2-3 days a week in the office)
- Private Medical Insurance gym discounts
- Free breakfast and snacks in the office
- Enhanced Pension Scheme
- Enhanced Maternity and Paternity leave and pay
- Regular company socials
- Nursery Scheme
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Required Experience:
Senior IC
Employment Type
Full-Time
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