Senior Paid Social Creative Strategist
Senior Paid Social Creative Strategist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
About Ethos
Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise technology and the human touch to find you the right policy to protect your loved ones.
We leverage deep technology and data science to streamline the life insurance process making it more accessible and convenient. Using predictive analytics we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! Weve issued billions in coverage each month and eliminated the traditional barriers ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.
We make getting life insurance easier faster and better for everyone.
Our investors include General Catalyst Sequoia Capital Accel Partners Google Ventures SoftBank and the investment vehicles of Jay-Z Kevin Durant Robert Downey Jr and others. This year we were named on CB Insights Global Insurtech 50 list and BuiltIns Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!
About the role
Were looking for a sharp data-driven and creatively-minded Senior Paid Social Creative Strategist to join our team. This role is for a highly strategic individual with a deep understanding of the DTC landscape who can translate consumer insights and performance data into high-converting ad creative. You will be at the forefront of our paid social efforts shaping the creative strategy across key platforms to drive tangible business results.
The ideal candidate has their finger on the pulse of paid social trends and best practices. Youll have experience working with brands that dont have physical products (e.g. fintech SaaS) and youll be a master at creating compelling messages that speak directly to consumer pain points and value propositions.
Duties and Responsibilities:
- Shape the roadmap and build a robust pipeline of performance creative for paid social advertising across platforms including Instagram Facebook TikTok and X
- Stay on top of trends and competitor strategies identifying the next breakout format or platform to gain a competitive edge
- Conduct deep consumer research to understand audience pain points and motivations translating those insights into powerful ad messaging and value propositions
- Review all creative assets (copy and design) for message clarity strategic alignment and adherence to direct response best practices
- Provide clear actionable feedback to the creative team to ensure assets are optimized for performance on each platform
- Collaborate closely with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing and iteration
- Be detail-oriented and capable of meeting tight deadlines in a fast-paced environment
Qualifications and Skills:
- 5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role with a strong focus on direct-to-consumer (DTC) brands
- Proven experience working for brands with non-physical products such as in the fintech space
- Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative
- A strong portfolio demonstrating a strategic approach to paid social advertising and a keen understanding of what drives conversions
- An innate curiosity for social media trends and a proactive approach to sourcing competitive inspiration
- Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team
- Proficiency in leveraging performance data to inform and optimize creative decisions
#LI-AG1 #LI-Remote
The US national base salary range for this full-time position is $114000 - $203000. Our salary ranges are determined by role level and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range individual pay is determined by work location and additional factors including job-related skills experience and relevant education or training.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus equity or benefits.
You can find further details of our US benefits at meet every single requirement If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. At Ethos we are dedicated to building a diverse inclusive and authentic workplace.
We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand embrace and thrive in a multicultural world. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. Pursuant to the SF Fair Chance Ordinance we will consider employment for qualified applicants with arrests and conviction records.
To learn more about what information we collect and how it may be used please refer to ourCalifornia CandidatePrivacy Notice.
Required Experience:
Senior IC
Employment Type
Full Time
