Customer Strategy Director
Customer Strategy Director
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Job Description
Job Description:
Dentsu is an integrated growth and transformation partner to the worlds leading organizations present in over 145 countries and regions. Dentsu delivers end-to-end experience transformation by integrating its services across Media CXM and Creative while its business transformation mindset pushes the boundaries of transformation and sustainable growth for brands people and society.
This role sits within dentsu UK&Is Business Transformation (BX) practice. BX exists to propel growth for brands and businesses and sits at the intersection of consulting and creativity. BX combines dentsus unique data and technology-driven creativity with management consulting rigour and human-centric design to drive sustainable growth and prepare organisations for the future.
At a time of rapid global change and increasingly urgent challenges BX offers a fresh future-focused approach to sustainable growth. By leveraging the Japanese philosophy of Sanpo Yoshi success through responsibility BX delivers actionable strategies that create long-term positive impact for business people and society.
The role
BXs end-to-end expertise spans three key areas:
Business Strategy Defining where to play and how to win. Identifying new paths to growth pivoting business models and driving customer led innovation to create competitive advantage. Change & Transformation Designing and executing future-ready operating models and change strategies. Customer Strategy Designing end-to-end strategies that align customer needs with business goals to drive value loyalty and growth.
As a Director Customer Strategy you will lead client engagements focused on unlocking growth and enhancing customer experience. You will be part of a diverse team dedicated to providing insight analysis and strategic vision as well as activation planning. You will help businesses develop strategies for growth with a particular focus on customer engagement and loyalty strategies.
You have a strong foundational grasp of both business and marketing strategy with the ability to navigate from customer and commercial insight through to creative brief. Youre comfortable applying structured problem solving and storytelling to ambiguous challenges and youre energised by working across disciplines.
Youll serve as a strategic advisor to mid/senior level clients developing insight-driven recommendations that align customer strategy with broader business goals. Your role will span end-to-end delivery from leading discovery and ideation to activating through omnichannel marketing strategies and customer addition you will contribute to our sales pipeline work with teams to further develop and refine out service set and IP and play an active role in people development.
Responsibilities
Lead/own programmes of work with a focus on Customer Strategy Customer Value Proposition CRM Strategy and Loyalty Strategy
Develop and manage key client relationships ensuring high-quality project delivery (target 65% utilisation)
Play and active role in strategic new business pitches and initiatives
Drive innovation and contribute to developing new strategic service offerings
Mentor and coach junior team members to enhance team capabilities and performance
Managing the financial and budgetary aspects of your clients and programmes of work being accountable to practice leadership
Keep abreast of innovations in your area(s) of expertise and actively contribute to the knowledge base
Act as a role model; and be regularly sought out after for views by peers and the wider team
Contribute to a positive diverse working environment that fosters-high quality output and coaching others on the value of collaborative working
What you bring
6-8 years of customer strategy and/or strategic planning at a leading integrated agency or strategy house
Can do attitude and ability to work effectively in a matrix organisation structure with significant emphasis on collaboration influence and persuasion rather than relying entirely on command and control
Proven experience in presenting complex strategies translating goals and insights into value propositions and connecting your strategy to achievable and coherent activation plans
Experience of using data to quantify and prioritise opportunities to drive growth
Strong experience of evaluating and optimising marketing effectiveness
Experience defining and understanding customer audiences based on behaviours value needs or socio demo criteria
Ability to translate a great audience insight into a compelling customer experience and creative brief
Strong experience in building customer loyalty and designing personalised customer journeys across the lifecycle
Holistic understanding of how people interact across platforms and the cross-channel journey they make
Ability to build relationships with key stakeholders as a trusted advisor
Strong presentation skills and an ability to bring out the so what
Experience managing and developing a team of more junior consultant
A few of the benefits
Youll have a great compensation package private health & dental insurance corporate discounts and career development through Dentsu University and free access to LinkedIn learning
29 days of annual leave (25 days of regular holidays birthdays off and 3 additional wellness days)
We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
Youll have a hybrid working schedule with flexible start/end hours
Inclusion and Diversity
At Dentsu we embrace diversity and inclusion valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation benefiting our employees partners and communities.
We welcome applications from all individuals regardless of race ethnicity nationality religion gender gender identity sexual orientation age disability marital status or any other protected characteristic. Beyond recruitment we strive to create an environment where everyone feels respected supported and empowered to bring their authentic selves to work.
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process please contact us at quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
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Location:
LondonBrand:
MerkleTime Type:
Full timeContract Type:
PermanentRequired Experience:
Director
Employment Type
Full-Time
