Public Relations (PR) Specialist
Public Relations (PR) Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
About Herbal Goodness
Herbal Goodness is a premium superfoods and herbal supplements company committed to Empowering Wellness Changing Lives. We provide clean organic plant-based wellness products while giving back 10% of our profits to support girls education in Africa through the WAAW Foundation and empowering female farmers. We are a mission-driven fast-growing company that values innovation integrity and impact.
Role Overview
We are seeking a dynamic and creative Public Relations (PR) Specialist to join our team. This role is pivotal in shaping Herbal Goodness public image managing media relations and amplifying our brand voice across traditional and digital platforms. The PR Specialist will be responsible for developing and executing strategic communication plans that increase brand visibility manage reputation and highlight our commitment to wellness and social good.
Key Responsibilities
- Media Relations & Outreach
- Build and maintain strong relationships with journalists bloggers influencers and media outlets.
- Draft and distribute press releases media kits and pitches to secure coverage.
- Coordinate interviews features and press events.
- Brand Storytelling
- Develop compelling narratives about our products impact stories and social initiatives.
- Manage and update press materials fact sheets and brand assets.
- Highlight Herbal Goodness unique position as a women-owned mission-driven brand.
- Reputation & Crisis Management
- Monitor media mentions and social sentiment to proactively manage brand reputation.
- Respond to media inquiries and guide messaging during sensitive issues.
- Event & Partnership Support
- Support company participation in trade shows expos and community events.
- Collaborate with partners wellness experts and philanthropic stakeholders to amplify visibility.
- Content & Digital PR
- Collaborate with the marketing team to align PR campaigns with digital campaigns (social media email blogs).
- Secure backlinks guest articles and editorial features to enhance SEO and brand authority.
- Reporting & Analysis
- Track PR coverage measure effectiveness and provide insights for continuous improvement.
- Track PR coverage measure effectiveness and provide insights for continuous improvement.
Qualifications
- Interest and experience in Public Relations Communications Journalism or related field. A BSc is a plus
- 35 years proven PR experience preferably in digital social media.
- Excellent written and verbal communication skills with a flair for storytelling.
- Strong media network and ability to pitch effectively.
- Proficient in PR tools media monitoring and reporting.
- Highly organized detail-oriented and proactive.
- Passion for a mission-driven organizations is a strong plus.
Why Join Herbal Goodness
- Be part of a purpose-driven company combining wellness and social impact.
- Work with a collaborative innovative and growth-minded team.
- Competitive compensation and growth opportunities.
- Employee discount on premium wellness products.
- The chance to make a real difference in health and education globally.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
