Digital Marketing Analyst

We Put the World on Vacation

The Digital Marketing Analyst will support business and hospitality initiatives by managing and optimizing paid media campaigns across Online Travel Agency (OTA) platforms (e.g. Expedia ). This role involves cross-functional coordination with creative analytics and media teams to ensure timely and effective execution of OTA advertising strategies. The analyst will monitor performance adjust campaigns and report results to drive occupancy and revenue growth.

How Youll Shine:

OTA Campaign Execution & Optimization

• Partner with Digital Marketing Managers to launch and manage OTA ad campaigns.
• Build targeting strategies and audience segments specific to OTA platforms.
• Optimize ad placements bidding strategies and dynamic content for performance.
• Collaborate with analytics teams to interpret OTA performance metrics and adjust campaigns accordingly.

Marketing Development

• Manage campaign requests and timelines using project management tools.
• Coordinate with media buyers and OTA account managers to align campaign goals.
• Support creative development for OTA ads including copy imagery and landing pages.
• Ensure campaigns are error-free legally compliant and brand-aligned.
• Assist in CRM integration for OTA leads and retargeting efforts.

Performance Reporting & Analysis

• Analyze OTA campaign results including impressions clicks bookings and ROAS.
• Develop dashboards and reports to monitor performance and guide decision-making.
• Provide insights and recommendations to improve campaign efficiency and conversion.

Cross-Team Collaboration

• Work with stakeholders to align OTA strategies with broader business goals.
• Attend training and meetings as needed.

What Youll Bring:

• Bachelors degree in marketing Business Hospitality or related field.
• Experience handling OTA campaign production and optimization highly preferred.
• 4 years marketing and/or digital marketing experience required.
• Experience working on campaigns that cross multiple channels including OTA email web mobile social and print/offline materials.
• Experience in tracking and reporting OTA media performance.
• Experience managing and developing digital content for OTA campaigns.
• Experience developing and deploying campaigns with multiple test cells varied by message offer and distribution vehicle.
• Experience creating and analyzing dashboards to measure program success (1 years).
• Experience managing multiple projects simultaneously with attention to detail.
• Excellent ability to work effectively with internal and external stakeholders.
• Self-motivated and able to achieve goals with minimal supervision.
• Ability to adapt to changes in processes or requirements.
• Excellent presentation skills; comfortable presenting to groups.
• Knowledge of SEO/SEM/PPC and content management preferred.
• Experience in hospitality or vacation ownership industry is a plus.
• Experience with Microsoft Office including Access Excel Outlook PowerPoint and Word.
• Experience in collecting and presenting digital analytics.
• Experience with Salesforce Marketing Cloud and project management tools like Jira.

Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

How Youll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position paid time off parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel Leisure Co. Here youll find an inclusive environment where we deliver excellence and take time to have fun celebrate together and support one another. Were always looking ahead to whats next and how we can strengthen our business its neighboring communities and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process please email your request to including the title and location of the position for which you are applying.