drjobs Customer Journey Analytics Lead

Customer Journey Analytics Lead

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1 Vacancy
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Job Location drjobs

Phoenix - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Role: CJA (Customer Journey Analytics) Lead
Location : Phoenix AZ
Skill:
  • Overall CJA architecture and solution design for tracking customer journey and marketing analytics
  • CJA data connections and data views for both real time and batch data sets with AEP XDM schema set up to accommodate CJA data sets
  • Adobe data collection (launch) WebSDK implementation trigger rules tags data elements and data stream set up
  • CJA workspace/ project dashboard configuration and advanced visualization set up
  • JavaScript within Adobe data collection
  • Web data layer design and best practices
  • AEP APIs for data ingestion
  • AEP/CJA data exports for external systems like snowflake or files
  • Adobe analytics and mapping of Adobe analytics variables to CJA
  • Data migration from Adobe analytics or cloud database to AEP data lake for CJA reports/dashboards
  • Understanding of techniques like cohort analysis anomalies clustering and other such industry techniques to get deep customer insights

Employment Type

Full-time

Company Industry

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