Role: CJA (Customer Journey Analytics) Lead
Location : Phoenix AZ
Skill:
- Overall CJA architecture and solution design for tracking customer journey and marketing analytics
- CJA data connections and data views for both real time and batch data sets with AEP XDM schema set up to accommodate CJA data sets
- Adobe data collection (launch) WebSDK implementation trigger rules tags data elements and data stream set up
- CJA workspace/ project dashboard configuration and advanced visualization set up
- JavaScript within Adobe data collection
- Web data layer design and best practices
- AEP APIs for data ingestion
- AEP/CJA data exports for external systems like snowflake or files
- Adobe analytics and mapping of Adobe analytics variables to CJA
- Data migration from Adobe analytics or cloud database to AEP data lake for CJA reports/dashboards
- Understanding of techniques like cohort analysis anomalies clustering and other such industry techniques to get deep customer insights