Senior Marketing Automation Specialist
Senior Marketing Automation Specialist
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$ 85000 - 110000
1 Vacancy
Job Description
Wintrust provides community and commercial banking specialty finance and wealth management services through its 16 bank charters and nine non-bank businesses. Wintrust delivers the sophisticated solutions of a large bank while staying true to the relationship-focused personalized service of our community banking roots. We serve clients in all 50 states with more than 200 branch banking locations in Illinois southwestern Florida northwestern Indiana west Michigan and southern Wisconsin and commercial banking offices in Chicago Denver Milwaukee Grand Rapids Mich. and in key branch banking locations throughout Illinois. Our people are the heart of our business and we are proud to rank consistently as a top place to work. Wintrust is a $66 billion financial institution based in Rosemont Illinois and listed on the NASDAQ Global Select Market under the symbol WTFC.
Why join us
An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 11 years) and Employee Recommended award by the Globe & Mail (past 6 years)
Competitive pay and discretionary or incentive bonus eligible
Comprehensive benefit package including medical dental vision life a 401k plan with a generous company match and tuition reimbursement to name a few
Promote from within culture
Why join this team
This position has the opportunity to interface with and have a positive impact on multiple areas of Wintrusts business
We hold ourselves accountable to high standards share wins operate ethically and have fun
Position Overview
The Senior Marketing Automation Specialist is responsible for ensuring the day-to-day operations of the Adobe Campaign Classic marketing automation platform and for creating marketing automation campaigns executing email sends creating and maintaining data queries and technical workflows and supporting the continued enhancement of the platform. They will also support and implement change and configuration management to deploy marketing campaigns to production environments including testing and defect management relating to new product implementations development releases upgrades patches and other system maintenance as required. This role involves end-to-end campaign execution workflow development data integration and system customization to enable targeted and personalized marketing communications. Application Specialists will closely work with corporate marketing business analysts data teams solution architects various vendors and third-party consultants and implementers to understand business requirements and translate them into technical solutions that align with best practices and platform capabilities. They must understand Adobe Campaign Classics interdependencies with other applications and infrastructure both internally and outside the corporate network.
Ongoing knowledge of current and changing business and technological environments best practices trends and strategy is important to success. This position will also support/lead acquisition and conversion activities related to their business domains.
What Youll Do
Support Corporate Marketing and Marketing areas across other lines of business through the creation and deployment of multichannel marketing automation campaigns ad hoc emails tracking of delivery metrics enhancement of Adobe Campaign Classic capabilities and monitoring of daily operational processes related to the application.
Collaborate with Solutions Architects Software Engineers and Data Management to ensure that the Adobe Campaign Classic workflows and automations are working properly data tables are in good health and integrations are functioning as intended.
Work closely with IT business partners Program Managers Business Analysts and Content Authors to act as the subject matter expert for the Adobe Campaign Classic platform making informed decisions based on best practices and provide efficient solutions to meet the business need.
Support the enterprise change management and software development lifecycle (SDLC) process including providing testing defect management peer review and release management ensuring appropriate segregation of duties
Write and maintain system documentation standard operating procedures process maps test scripts use cases user stories root cause analysis and high-level integration and data flows
Participate on cross-functional teams to support and define business and technical requirements operational processes application strategy and project/product implementation.
Author complex system reports and data integration/migration templates
Qualifications
5-10 years of relevant experience with an emphasis on marketing automation creation of complex multichannel marketing automation campaigns digital marketing best practices marketing strategy campaign testing application and date maintenance configuration and support
Subject Matter Expert in Adobe Campaign Classic platform and knowledge of the Adobe Experience Cloud suite tools
Prior experience orchestrating and building out successful multichannel Marketing Automation campaigns inclusive of tracking metrics and success of those programs is required
Advanced level analytical problem-solving skills critical thinking skills and planning and organizational capabilities
Experience in the following technologies or similar a plus:
Prior experience managing operations and integrations within the Adobe Experience Cloud Suite of products: Campaign Classic Experience Manager Target Audience Manager and Analytics
Experience with Adobe Workfront marketing project management tool
JavaScript and other languages
Benefits
Medical Insurance Dental Vision Life insurance Accidental death and dismemberment Short-term and long-term Disability Insurance Parental Leave Employee Assistance Program (EAP) Traditional and Roth 401(k) with company match Flexible Spending Account (FSA) Employee Stock Purchase Plan at 5% discount Critical Illness Insurance Accident Insurance Transportation and Commuting Benefits Banking Benefits Pet Insurance
Compensation
The estimated salary range for this role is $85000.00 - $110000.00 along with eligibility to earn an annual bonus. Actual salaries may vary based on several factors such as a candidates qualifications skills and experience.
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From our first day in business Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To build a company that reflects the communities we serve we believe that fostering a unique and inclusive workplace where everyone feels valued and empowered to succeed will support our ongoing success. Wintrust Financial Corporation including community banking and financial services subsidiaries is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex age national origin disability veteran status genetic information and other legally protected categories.
Required Experience:
Senior IC
Employment Type
Full-Time
