Product Marketer (Paystack)
Product Marketer (Paystack)
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Job Description
Product Marketer (Paystack)
About Paystack
Paystacks mission is to power African ambition. Over 300k of some of the most renowned businesses in Nigeria as well as a growing number of merchants in South Africa Ghana and Kenya use Paystacks modern payments gateway. They include the likes of MTN Burger King UPS AXA Mansard Insurance FairMoney PiggyVest and many others.
In just over 9 years our growing team has introduced a steady cadence of innovation within the online payments landscape such as automated recurring payments the ability for customers to pay directly from their bank accounts automated chargebacks and much more. Weve been acquired by Stripe and are doubling down on the mission to help build out Africas payments infrastructure.
Were obsessed about building the best place to work on the continent while accelerating digital commerce across Africa.
About the Product Marketer role
Were hiring a Product Marketer based in Lagos Nigeria to own go-to-market strategy product storytelling and user adoption across Paystacks suite of products from business tools to consumer experiences.
Youll work closely with product managers designers engineers and brand storytellers to craft compelling product narratives bring new features to market and drive sustained growth across key segments.
This is a hands-on cross-functional role focused primarily on product marketing.
Why this role matters
Paystack builds for a wide range of users: developers business owners and everyday consumers. To earn trust and drive adoption we need to tell clear resonant stories about what were building and why it matters. This role will help us do that while also identifying strategic channels that get our products into the hands of the right people.
Well trust you to:
- Own product marketing and promotion efforts across Paystacks products from launch comms to long-term growth campaigns.
- Collaborate with product design and brand storytelling teams to shape feature positioning and messaging.
- Write clear compelling copy for product announcements feature pages onboarding content help guides and internal briefs.
- Create go-to-market plans for new products and updates and drive execution among teams.
- Plan and execute product-focused events online and offline that build visibility and engagement.
- Track and report performance of product marketing efforts including adoption retention and feedback.
- Develop product-led content (e.g. blogs social threads customer stories) that educates and inspires.
- Conduct user research and competitive analysis to inform product positioning messaging and roadmap decisions.
- Identify and support strategic growth efforts such as creator collaborations or integrations.
Youll thrive in this role if you:
- Have 4 years of experience in product marketing content marketing or growth marketing ideally in an enterprise or B2B focused role.
- Can understand how a technical product works and explain it in simple engaging language.
- Are a strong writer with storytelling instincts and experience working across formats.
- Have a sharp product sense and think deeply about what users need to know feel or do.
- Are confident working with metrics and data and using them to improve content and campaigns.
- Are proactive collaborative and excited to work across multiple teams and markets.
- Can manage several moving parts without losing sight of the goal.
Bonus points if you:
- Have worked on cross-country campaigns or understand pan-African customer contexts.
- Have built community influencer or ecosystem partnerships around a product.
- Are familiar with marketing analytics tools.
Benefits
- Competitive compensation package and benefits
- 13th month bonus
- Stripe Equity compensation
- Full medical coverage
- Wellbeing stipend
- Generous leave and sabbatical policies
- Hybrid working environment
- Smart kind colleagues whore invested in your growth.
Paystack is an equal opportunity employer and prohibits discrimination and harassment of any kind. Were committed to providing employees with a work environment that is progressive and open-minded. Our employment philosophy is to hire the best people and empower them to do the best work of their lives. Employment decisions are based on business needs and individual merit without regard to race color religion ethnicity sexual orientation nationality marital status gender or age.
Employment Type
Full Time
