Senior Market Researcher
Senior Market Researcher
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Job Description
Join Udemy. Help define the future of learning.
Udemy is an AI-powered skills acceleration platform built to help people and teams grow. Its personalized practical and focused on real-world impact.
Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use whether theyre picking up something new or leveling up to stay ahead.
Over 80 million learners and 17000 businesses already learn with Udemy. If youre excited by change energized by learning and ready to have a real impact youll feel right at home.
Learn more about us on our company page.
Where we work
Udemy is a global company headquartered in San Francisco with additional U.S. offices in Denver and Austin and international hubs in Australia India Ireland Mexico and Trkiye. This is an in-office position requiring three days a week in the Austin office (Tuesday Wednesday Thursday) and flexibility on Mondays and Fridays.
About your skills
Research Design & Execution: You independently design and execute mixed-methods research projects from kick-off through reporting selecting appropriate methodologies to answer complex business questions with minimal oversight.
Quantitative Analysis & Statistical Rigor: You apply advanced quantitative methods including choice modeling and MaxDiffs designing surveys and interpreting data with statistical precision to drive reliable business decisions.
Stakeholder Collaboration & Insight Translation: You build strong cross-organizational relationships and translate complex research findings into actionable recommendations that align with marketing and product strategies.
Strategic Market Intelligence & Foresight: You uncover market opportunities and evaluate competitive positioning with a deep understanding of how evolving market dynamics influence advertising performance value propositions and global content strategy.
About this role
As a Senior Market Researcher youll lead end-to-end research initiatives that inform Udemys market strategy and product development across global markets. Youll leverage data analytics skills to analyze large datasets and apply competitive intelligence and foresight research to anticipate market shifts and emerging trends. Working closely with marketing product and leadership teams youll deliver actionable insights that drive business growth customer understanding and long-term strategic planning.
What youll be doing
Design and execute pricing and packaging studies using advanced methodologies including MaxDiff conjoint analysis choice modeling and other quantitative techniques to optimize product offerings and revenue strategies.
Build relationships with stakeholders across departments to understand research needs and translate findings into actionable insights and strategic recommendations.
Present research results to leadership teams to inform marketing and product strategies that drive company growth and market positioning.
Leverage SQL skills to analyze large datasets and identify market trends customer behaviors and growth opportunities across global markets.
Conduct foresight research to identify emerging trends monitor shifts in the competitive landscape and assess how Udemys positioning may need to evolve in response to future market dynamics.
Select and manage vendor relationships for advanced research projects requiring specialized expertise or expanded capabilities.
Manage and optimize existing tracking programs to ensure continuous measurement of key market indicators and customer satisfaction metrics.
What youll have
5 years of applied research experience with at least 3 years specifically in market research OR relevant graduate degree (statistics marketing sociology etc.) with 3 years of market research experience.
Advanced quantitative research expertise including survey design fielding analysis statistical testing choice modeling MaxDiff and conjoint analysis methodologies with demonstrated success applying these methods across both B2B and B2C contexts.
SQL proficiency for independent data analysis and ability to work with large datasets to extract actionable insights.
Competitive intelligence and/ foresight experience with a proven ability to monitor market trends analyze competitor strategies and assess market positioning.
Statistical software proficiency in tools such as SPSS Stata R or MarketSight plus experience with survey platforms like SurveyMonkey or Qualtrics.
Excellent presentation and storytelling skills with ability to create compelling slides graphs and charts that effectively communicate complex research findings to leadership.
Advanced Excel skills including pivot tables data visualization and chart creation for analysis and reporting.
Vendor management experience with ability to select negotiate with and oversee external research partners for specialized projects.
Why work here
Youll grow here.
Learning is part of the job. Youll get full access to Udemy courses a monthly UDay to invest in yourself and a budget to spend on whatever helps you improve. Many people are diving into AI lately but what you focus on is up to you.
AI is real here.
We use it in the way we learn and the way we work. Youll have the space and tools to experiment apply and get better at using AI in practical ways.
Youll own your work.
We trust people to lead make decisions and follow through. You dont need to wait for permission or layers of approval to have an impact.
Youll build with others.
We collaborate openly and shape ideas together. Everyone has a voice and good thinking is welcomed from any direction.
Youll see your impact.
What you build helps people grow their skills change their careers or find a path forward. Youve got the experience why not use it to help others gain theirs
Bring your curiosity. Well bring the platform and the support. Lets LEARNtogether.
Our Benefits Start with U
Our benefits start with you and were built to provide you and your family with the protection and care you need making it easy to access the right coverage when you need it most. Benefits vary by region and we encourage applicants to review our Australia Benefits India Benefits Ireland Benefits Mexico BenefitsTurkiye Benefits & US Benefitspages to get an understanding of some of the benefits we offer. For details on region-specific benefits please refer to the information provided during the hiring process.
At Udemy we value diversity and inclusion and consider qualified applicants without regard to race color religion sex national origin ancestry age genetic information sexual orientation gender identity marital or family status veteran status medical condition or disability. We understand that not everyone will match each of the qualifications. However we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align wed love to hear from you!
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
Required Experience:
Senior IC
Employment Type
Full Time
