Omnichannel Engagement Manager
Omnichannel Engagement Manager
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Job Description
Job Description
We are seeking a dynamic and strategicOmnichannel Engagement Managerto join our team and act as a key partner for our supported business lines. This role is pivotal in driving integrated marketing efforts across multiple channels ensuring seamless communication and engagement with our customers. You will work closely with business owners marketing teams and digital experts to orchestrate omnichannel strategies that enhance brand presence and campaign effectiveness.
Key Responsibilities
- Marketing Planning & Advocacy:Partner with business lines to support marketing planning at both brand and campaign levels providing expert guidance and advocacy to optimize engagement strategies.
- Omnichannel Communication Orchestration:Coordinate and align communication efforts across diverse channel mixes including face-to-face visits digital campaigns events and more ensuring a cohesive customer experience.
- Digital Expertise & Execution:Provide insights and hands-on support in digital marketing activities including the implementation and adoption of new marketing tools. Act as a Subject Matter Expert (SME) to support business users in leveraging these technologies effectively.
- Priority Focus:Primary focus on Vaccines (G9) business line. Secondary support for Corporate and other Vaccines business lines contingent on capacity.
- Strategic Collaboration:Collaborate with Brand and Campaign Managers (BCMs) to develop and align digital marketing strategies with face-to-face plans. Participate actively in planning budgeting target setting tracking and reporting processes.
- Content Strategy Consulting:Guide content strategy while ensuring content production and approvals are led by the relevant Business Owner.
- Marketing Technology Implementation:Support the deployment and business adoption of key marketing technologies such as marketing automation platforms customer feedback solutions and website management tools.
- Digital Advertising & Media:Provide consultancy and support for digital advertising and media activities to maximize campaign reach and effectiveness.
- KPI Mapping & Analysis:Work alongside Data Analysts and BCMs to define and monitor KPIs for campaigns and marketing plans.
- Innovation & Channel Development:Identify new digital channel opportunities and advise on their implementation to continuously enhance omnichannel engagement.
- Agile Collaboration:Actively participate in the companys Agile working environment to foster collaboration and continuous improvement.
- Team Development:Support the digital upskilling of local team members by organizing training sessions such as lunch and learn workshops.
Qualifications & Skills
- Proven experience in omnichannel marketing digital engagement or related roles within the healthcare or pharmaceutical industry is highly desirable.
- Strong understanding of marketing automation digital advertising and customer engagement tools.
- Excellent project management and stakeholder management skills.
- Ability to work collaboratively across multiple teams and business lines.
- Analytical mindset with experience in KPI tracking and campaign performance analysis.
- Familiarity with Agile methodologies.
- Strong communication and consulting skills.
- Passion for innovation and continuous learning.
Why Join Us
- Opportunity to work on impactful healthcare products with a global reach.
- Collaborative and agile work environment.
- Continuous professional development and digital skills enhancement.
- Be part of a forward-thinking team driving digital transformation in marketing.
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co. Inc. Rahway NJ USA also known as Merck Sharp & Dohme LLC Rahway NJ USA does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place introductions are position specific. Please no phone calls or emails.
Employee Status:
RegularRelocation:
DomesticVISA Sponsorship:
NoTravel Requirements:
10%Flexible Work Arrangements:
HybridShift:
Not IndicatedValid Driving License:
YesHazardous Material(s):
n/aRequired Skills:
Business Communication Content Publishing Content Writing Customer Service Engagement Management Management Dashboards Management Process Marketing Measurement Analysis Omni-Channel Commerce Omnichannel Retailing OmniPlan Stakeholder Relationship Management Technical AdvicePreferred Skills:
Job Posting End Date:
09/15/2025*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Required Experience:
Manager
Employment Type
Full-Time
