Marketing Specialist
Marketing Specialist
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Job Description
Toradex is a global company strongly focused on engineering & technology. Were powered by a diverse & uniquely gifted workforce. We pursue the best people to propel our innovative vision of embedded computing and IoT. If youre interested in being a driving force at an agile technology company engineering clever computing solutions & helping other companies bring their products to life we should talk.
Were looking to add a Marketing Specialist with a B2B focus to support the development and implementation of our marketing strategy. This is a hands-on multi-disciplinary and dynamic position requiring close collaboration with the global sales teams the technical teams as well as other marketing functions.
The role entails helping ensure all marketing initiatives from content writing to email campaigns and events are clearly focused on achieving well-defined immediate or long-term business goals and report on their performance.
Role Overview
Were looking for a Marketing Specialist with 57 years of B2B tech marketing experience including 23 years of hands-on expertise with HubSpot Salesforce Marketo or other marketing automation tools; and a proven ability to plan promote and execute webinars and livestreams. Youll lead campaigns that directly engage technical audiences using both traditional and modern tools - including AI-powered content and optimization tools - all aligned with measurable business outcomes. Youll also support global event management contributing to the seamless execution of key events.
This role is ideal for a tech-savvy marketer who understands the nuances of engaging a sophisticated B2B audience and is comfortable navigating a fast-paced engineering-first environment. Youll collaborate closely with sales product and technical teams worldwide.
Job Description
The Marketing Specialist will be part of our global marketing team; supporting and contributing to improvements in content lead generation and the overall marketing strategy
Support for ongoing public relations partner management and global event management
Marketing Automation and Campaign Execution
Design and manage HubSpot workflows to automate lead nurturing segmentation and follow-up campaigns.
Build multi-step email journeys for product launches events and content campaigns.
Continuously optimize campaign performance with A/B testing and data analysis.
Webinars and Livestream Event Management
Own the full lifecycle of webinars and livestreams from topic planning and speaker prep to live hosting promotion and post-event follow-up.
Collaborate with product and technical teams to create highly engaging live content for developers engineers and decision-makers.
Manage tools like Zoom YouTube Live LinkedIn Live or similar for professional-quality delivery.
Content Development
Create marketing content (emails landing pages social posts event invites etc.) tailored to different customer segments and regions.
Stay ahead of digital trends and experiment with AI tools to improve speed and scale.
Social Media and Digital Engagement
Create and manage compelling social content to support campaigns events and product launches.
Monitor engagement metrics and industry trends to grow brand visibility across platforms like LinkedIn YouTube TikTok X (Twitter) etc.
Stay up-to-date and report on the latest social media trends and industry news sharing updates with the larger Marketing team
Event and Partner Marketing
Support broader event strategies including trade shows online product demos and partner-hosted initiatives.
Coordinate with Toradex partners to execute co-branded campaigns and shared livestreams or webinars.
Desired Candidate Profile
57 years of B2B marketing experience preferably in technology electronics or SaaS.
23 years of hands-on HubSpot experience especially:
Marketing workflows and lead nurturing
Automation and audience segmentation
Performance tracking and optimization
Proven track record in running webinars and livestreams ideally for technical audiences.
Strong written English and communication skills with attention to detail.
Knowledge or interest in learning about IoT/SaaS/Electronics
Ability to work independently and collaboratively with global teams.
Ability to multi-task in a fast-paced and dynamic work environment
Experience using or enthusiasm for AI marketing tools for content creation analytics and optimization.
Plus but not mandatory:
Experience in industries related to technology embedded systems or IoT.
Familiarity with tools like Zoom Webinar GoToWebinar YouTube Live LinkedIn Live Studio StreamYard etc.
Basic HTML/CSS knowledge for email and landing page formatting.
Hands-on interest in embedded hardware Raspberry Pi or IoT devices.
Understanding of the developer audience and B2B buyer journey.
Toradex is a leader in embedded computing serving innovative products to industrial medical automotive & IoT companies creating feature-rich & intelligent systems for demanding applications e.g. supercars self-driving tractors patient monitoring systems to name a few.
We provide effective & robust embedded computing solutions and strive for the best development experience in the industry with a focus on intelligent hardware design innovative software solutions & free comprehensive support. Our relationship with our customers ensures that we all succeed and it allows us to participate in the realization of incredible new products. Our products are directly sold to more than 3000 industrial customers in over 70 different countries worldwide.
For more information
- Visit our Homepage:
- Connect with us and join our community!:
- Our YouTube Channel
Required Experience:
Unclear Seniority
Employment Type
Full Time
