Digital Marketing Manager

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team.

This role can be based in San Fransisco or Mountain View

We are looking for a digital marketing professional with expertise in designing and executing highly effective direct email marketing programs. This individual will serve as the catalyst for the growth of email lifecycle programs that increase awareness product adoption and customer retention from our business units. The ideal candidate is a self-starter who is responsible for channel growth ensuring world-class campaign development and management while capturing and executing best practices and has a member-first mindset and passion for delivering amazing experiences to drive impact. 

Are you ready to join a world-class marketing operations team that is fun and helps professionals all over the world Join us in changing the way the world works.

Responsibilities:

• Translate business briefs into clear channel strategy and plan partnering with marketers to define timelines campaign requirements and dependencies

• Perform marketing responsibilities including but not limited to: project management email production landing page and microsite creation multi-channel marketing programs optimization testing and deployment

• Partner with agency and production teams to answer execution questions and ensure accuracy and quality before deployment

• Collaborate with key stakeholders to implement ad hoc emails or automation for marketing campaigns and programs targeting B2C audiences. 

• Advise on best practices and educate marketing peers with regard to marketing mix multi-channel optimization automation capabilities testing and projected results

• Scale programs in a thoughtful way to bring value to all relevant LinkedIn audiences; improve performance and processes to increase both ROI and customer delight

Qualifications :

Basic Qualifications:

• Bachelors Degree in marketing/related field or equivalent working experience

• 3 years experience in an email marketing platform

• 1 year experience in developing or informing channel strategy as part of cross-functional campaign planning 

Preferred Qualifications:

• Experience with basic HTML/CSS and troubleshooting simple errors

• Familiarity with common email marketing tools (e.g. Adobe Campaign Responsys Stensul Litmus) with the ability to collaborate with production teams and understand platform capabilities 

• Strong project management skills: organized experience developing and maintaining project schedules experience working against deadlines ability to manage priorities and meet deadlines strong time management skills 

• Experience in developing or informing channel strategy as part of cross-functional campaign planning

• Data and results driven approach to marketing with a growth mindset ability to surface actionable insights from data and take action

• Experience designing marketing experimentation through A/B testing multivariate testing optimizations and analysis 

• Exceptional communication interpersonal team building and support skills

• Ability to clearly communicate complex workflows dependencies and tradeoffs in both speech and writing

• Experience with email nurture programs

• Previous experience at an agency 

Suggested Skills:

• Project Management 
• Cross-functional collaboration
• Strategic Thinking
• Problem Solving

LinkedIn is committed to fair and equitable compensation practices. 

The pay range for this role is $122000 to $156000. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor. 

The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit  Information :

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