Senior Marketing Manager, Platform Product

At Macmillan Learning were committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries envisioning future possibilities and building solutions that make a lasting impact. Whether youre a Pioneer shaping bold new ideas a Builder turning possibilities into reality or a Stabilizer optimizing for success youll play a vital role in advancing our mission. If youre excited by the prospect of testing new technologies implementing transformative strategies and thriving in a fast-paced innovative environment wed love to hear from you!

The Senior Marketing Manager Platform Product is a central figure within Macmillan Learnings marketing organization. This product marketing expert serves as the most trusted expert in developing go-to-market initiatives that reflect a deep understanding of market trends customer needs buyers use cases and differentiated positioning and messaging. The analytical and creative marketing strategist who will excel in this role demonstrates a track-record of creating and fostering scalable feedback loops that underscore a deep understanding of the needs of target audiences ensures effective positioning and messaging and delivers desired revenue and activation results.

This role reports directly to the VP of Marketing Strategy and is responsible for working closely with stakeholders in Product Learning Science Discipline Marketing Market Development Brand Experience and Discipline Strategy Teams to develop strategic plans that provide clear direction for go-to-market strategies for Platform solutions tactical marketing campaigns communicate the value of products and features provide a framework for discipline and course-level technology marketing strategies and identify and champion strategies based on technology product marketing best practices to address current market and realities and product capabilities. This role does not have managerial responsibilities.

We know that talented candidates sometimes hesitate to apply when they dont meet every single qualification listed. We encourage you to apply if youre excited about this role and believe you can contribute meaningfully to our team even if your background doesnt align perfectly with every requirement. Were looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences skills and approaches all have the potential to strengthen what we do. If this opportunity interests you wed love to hear how your unique background and abilities could contribute to our teams success. Were committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - were excited to learn about the different ways you might add value to our organization.

Responsibilities include but are not limited to:

Go-to-Market Strategy

• Develop and lead go-to-market strategies for Macmillan Learnings technology platforms.
• Synthesize market and product data to develop strategic marketing plans that inform marketing campaign activities to ensure technology and enterprise solutions meet company revenue and activation goals.
• Lead cross-functional go-to-market teams to inform product development roadmaps position important new products features and capabilities to the market.
• Build key themes and stories to support product launches and releases.
• Understand and contribute to product and feature positioning and messaging to clearly differentiate Macmillan Learnings Platform solutions in the market. 

Positioning and Messaging

• Synthesize market insights to create effectively segmented positioning draft personas and messaging that brings technical concepts to life through use cases and storytelling.
• Provide the product information and stories to inform channel and discipline marketing campaigns content marketing asset development website strategies webinars and other demand-gen tactics.
• Personally develop key positioning and messaging documents competitive analyses sales enablement presentations and data sheets.

Voice of the Market

• Be the central voice for market information from prospects and existing customers that provides clear direction on market segmentation competitive landscape differentiators and opportunities.
• Create and foster scalable internal feedback loop to understand customer needs inform product roadmap ensure message efficacy and deliver solutions to challenges uncovered.
• Provide feedback from market research and customer interactions to product management teams.
• Plan execute and synthesize appropriate market research in conjunction with Market Development LSI and Product teams.
• Analyze the adopter-flows and recommend mechanisms for delivering frictionless buyer and onboarding processes and increase adoption and usage.

Sales Enablement

• Partners closely with discipline marketing product team and sales manager to create standardized sales tools training and insights that reinforce product value that excite existing customers and help win new business.
• Create and deliver impactful templates for sales presentations sales battlecards product positioning guides product comparison guides and competitive intelligence that can be easily customized for specific disciplines while ensuring materials are aligned with marketing strategies and responsive to market needs.

Qualifications :

Required Qualifications:

• Bachelors Degree
• Minimum of 2 years product marketing experience (any industry).
• Strong written and verbal communication skills including the ability to communicate effectively across departments and teams.
• Team oriented with a positive can-do attitude experienced working in a cross functional role with highly distributed teams.
• Ability to analyze and synthesize data to identify and clearly articulate objectives and pathway to implement new objectives.
• Ability to work independently and create goals and vision in ambiguous or new situations.
• Ability to quickly identify and respond to market trends.
• Technically savvy - able to quickly attain deep knowledge of our products solutions and industries were involved in.
• Strong presentation skills

Preferred Qualifications:

• Knowledge of PowerBI and Salesforce.
• Excellent communicator and cross-functional partner great at building relationships.
• 3-5 years technology product marketing SAAS experience.
• Experience with AI-supported marketing workflows tools and analytics.
• Product Marketing Alliance certification

Salary Range:  $115000- $130000

Exemption Status:  Exempt

Physical Requirements:

This position requires periods of close concentration ability to multi-task; travel about 15% seasonally and overtime work - more than 40 hours a week - as needed.

The position is eligible for remote employment excluding the following locations: Alaska Arkansas Hawaii Mississippi Nevada South Dakota West Virginia Wyoming. 

Additional Information :

Benefits 

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits effective on the employees date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees. 

• Competitive pay and bonus plan
• Generous Health Benefits (Medical Dental Vision)
• Contributions to your 401k retirement account through Fidelity 
• Generous paid time off sick time floating holidays and paid holidays (Spring Reset Day Juneteenth Indigenous Peoples Day Election Day and more!)
• Employee Assistance Program Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And much more!

Macmillan Learning is a privately-held family-owned company that inspires whats possible for every learner. We envision a world in which every learner succeeds. Through our content tools and services we aim to make that a reality. To learn more please visit  join our Macmillan Community stay connected to our Learning Stories blogs or see us on LinkedIn Facebook or X. Macmillan Learning is a division of the Holtzbrinck Publishing Group a global media company headquartered in Stuttgart Germany.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences including race ethnicity religion sex sexual orientation gender identity/expression physical ability neurodiversity age veteran family and economic status and background geographical background and status and perspective. We believe that the best companies reflect the incredible diversity in viewpoints backgrounds and identities of the world in their staffs and are committed to inclusive hiring across departments and levels. You can read more about our Diversity Equity & Inclusion initiatives here.

The successful candidate for this position will be an employee of Bedford Freeman & Worth Publishing Group LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group LLC has developed an affirmative action program in compliance with the NY Department of Educations guidance.  Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.

Remote Work :

No

Employment Type :

Full-time