Content Manager

Were looking for a seasoned Senior Content Strategist to join our high-performing Demand Generation this role youll lead the development of strategic full-funnel content that fuels pipeline growth across global campaigns lifecycle programs digital ads and field events. Youll be the go-to expert for shaping narratives writing compelling assets and optimizing performance across multiple channelsfrom LinkedIn ads to nurture emails to keynote decks.

This role sits at the intersection of content strategy and execution ideal for someone who combines strong storytelling chops with a deep understanding of marketing goals buyer journeys and campaign planning.

Roles & Responsibilities

1. Campaign Content Strategy & Execution:

• Lead content development for integrated campaigns across the entire funnel including e-books guides landing pages nurture emails and paid ad copy.

• Ensure all messaging aligns with campaign goals target personas and sales enablement plays.

2. Event Content Leadership:

• Own the end-to-end content creation for key virtual and in-person events including abstracts speaker decks landing pages booth messaging and post-event nurture sequences.

• Collaborate closely with field and partner marketing teams to tailor content for each event format and audience.

3. Digital & Email Marketing Support:

• Write engaging conversion-optimized copy for email marketing campaigns LinkedIn ads and conversational ad formats.

• Partner with the digital and lifecycle marketing teams to ensure messaging alignment and a seamless user journey across paid and owned channels.

4. Cross-Functional Collaboration:

• Serve as the dedicated content lead within campaign pods working closely with Product Marketing Campaigns Digital Brand Partner and Field Marketing teams.

• Translate high-level campaign strategy into compelling narratives that resonate deeply with our target audience.

Qualifications :

• 10-12 years of experience in B2B content marketing preferably within a fast-paced SaaS or technology company.

• Proven ability to craft high-impact content across a wide variety of formats including long-form (e-books whitepapers) short-form (ad copy social) email and presentation decks.

• Demonstrable experience partnering directly with campaign digital and field marketing teams to drive measurable business impact (e.g. MQLs pipeline conversions).

• A strong portfolio that showcases your writing skills and strategic thinking across different channels and content types.

• Ability to expertly manage multiple projects and competing priorities simultaneously without sacrificing quality.

Skills Inventory

Content & Campaign Strategy:

• Full-Funnel Content Planning: Expertise in mapping content to every stage of the B2B buyer journey from awareness to decision.

• Persona-Based Messaging: Skill in developing and applying messaging frameworks for different target audiences and segments.

• Performance Analysis: Ability to interpret content performance data to inform future strategy and optimizations.

• Storytelling: A natural talent for weaving compelling narratives that connect product value to customer pain points.

Writing & Execution:

• Conversion Copywriting: Proficiency in writing direct-response copy for ads landing pages and emails that drives action.

• Long-Form Content: Ability to research structure and write authoritative in-depth assets like ebooks and guides.

• Editing & Proofreading: Exceptional attention to detail with a strong command of grammar tone and style.

Marketing & Technical Acumen:

• B2B Marketing: Deep understanding of lead generation pipeline acceleration and demand generation principles.

• Marketing Automation & CRM: Familiarity with how content is used in platforms like Marketo HubSpot or Pardot.

• SEO Principles: Knowledge of on-page SEO best practices for content creation.

Collaboration & Project Management:

• Stakeholder Management: Proven ability to work effectively with diverse cross-functional teams and manage feedback.

• Project Management: Strong organizational skills to manage content calendars workflows and deadlines.

• Communication: Excellent verbal and written communication skills to articulate content strategy and rationale to the wider team.

Additional Information :

At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.

Remote Work :

No

Employment Type :

Full-time