- Develop and execute growth marketing strategies to increase customer acquisition engagement and retention.
- Analyze market trends and customer data to identify growth opportunities and refine marketing strategies.
- Manage and optimize multi-channel marketing campaigns including email social media SEO SEM (PPC) content marketing etc.
- Monitor and report on key performance indicators (KPIs) to track the success and ROI of marketing initiatives.
- Conduct A/B testing and experimentation to optimize campaign performance and enhance the customer journey.
- Collaborate effectively with cross-functional teams such as product sales and customer success to align marketing efforts with overall business goals.
- Stay updated on industry developments and emerging trends to identify opportunities for innovation and competitive advantage.
- Identify and explore potential partnerships to support business expansion and reach new markets.
Requirements
- Education: A Bachelors degree in Marketing Business or a related field is typically required.
- Experience: Proven experience (often 3 years) in a growth marketing or similar role with a track record of successful campaign management.
- Strong analytical and data interpretation skills to analyze data identify trends and make data-driven decisions.
- Proficiency in digital marketing tools and platforms including Google Analytics HubSpot CRM systems SEO tools A/B testing platforms etc.
- Excellent communication and collaboration skills to work effectively with internal teams stakeholders and external partners.
- Creative and innovative thinking to develop engaging content and devise groundbreaking marketing strategies.
- Strategic planning capabilities to align marketing initiatives with overall business objectives.
- Ability to work in a fast-paced dynamic environment and adapt to changing market conditions and priorities.
- Leadership qualities to inspire and mentor team members
Benefits
As per Industry standards
Social Media, Digital Marketing
Education
Graduate