Senior Field Marketing Manager, Global Client Programs

This role will be based in New York City or Washington D.C.

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team. 

Were looking for a Senior Field Marketing Manager to join the Global Clients marketing team within LinkedIn Talent Solutions. Reporting to the Director of Field Marketing Global Client Programs youll be responsible for developing and delivering strategic account-based marketing (ABM) programs for some of LinkedIns largest and most complex global customers. 

This role focuses on building strong marketing strategies for LinkedIns largest customers helping their leaders see greater value from their existing LinkedIn investments and identifying new opportunities to expand our partnership. Youll work closely with Sales Customer Success Integrated Marketing and Product Marketing to drive deeper product adoption grow strategic engagement and influence pipeline and revenue across a set of high-potential accounts.
 

Key Responsibilities 

• Collaborate with Sales and Customer Success teams to identify growth opportunities and align marketing efforts to account plans and business priorities. 
• Design and deliver account-based marketing programs that drive awareness adoption and expansion of LinkedIns Hiring and Learning solutions 
• Partner with Integrated Marketing to bring global programs to life within key accounts such as Talent Connect Executive Briefings and thought leadership campaigns  
• Create localize and activate global messaging and value propositions for executive audiences across HR (CPO/CHRO) Finance (CFO) and Technology (CTO/CIO) functions. 
• Use data to measure program effectiveness track marketings influence on pipeline and revenue and inform future strategies. 
• Provide actionable insights from the Global Client Programs segment to influence product roadmaps and marketing strategy ensuring our largest customer needs are prioritized in future initiatives. 
• Build strong partnerships across the go-to-market organization - including Product Marketing Integrated Marketing Sales and Customer Success. 
• Contribute to best practice sharing and scalable approaches to field marketing working closely with your peers in NAMER EMEAL & APAC 
• Travel approximately 1020% as needed. 

Qualifications :

Basic Qualifications 

• 6 years of relevant marketing experience in roles that involve building strategy and go-to-market plans such as in field marketing product marketing consulting integrated marketing and industry marketing. 
• 2 years of building and executing ABM or customer marketing programs in partnership with Sales and Customer Success. 

Preferred Qualifications 

• Experience developing marketing programs that drive customer value and support both retention and growth. 
• Strong written and verbal communication skills with the ability to craft compelling narratives for senior executive audiences. 
• Strong analytical mindset with a focus on using data to measure impact and drive decisions. 
• Familiarity with Dynamics (or similar CRM) marketing automation platforms and LinkedIns suite of marketing tools. 
• Collaborative adaptable and energized by working in cross-functional environments.
• Experience working with large complex enterprise accounts.

Suggested Skills:

• Account-Based Marketing
• Customer Marketing
• Executive engagement 
• Strategic planning 
• Cross-functional leadership
• Data driven decision making

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $125000 to $195000. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit Information :

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