Director, Content Marketing
Director, Content Marketing
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$ 166000 - 198500
1 Vacancy
Job Description
Location: Hybrid Foster City CA
The Position: Director Content Marketing
Were looking for a strategic creative and digital-savvy Director of Content Marketing to shape Tipaltis voice across the buyer journey. Youll lead content strategy and execution for thought leadership demand generation programs events product and partner marketing campaigns and beyondcreating thought leadership that provokes web copy that converts and content that turns prospects into loyal customers.
You know the mid-market SaaS buyer inside and out. Youre obsessed with what makes them tick and you know how to build and scale a content program that meets them where they are with the right message at the right time.
Why join Tipalti
Tipalti is one of the worlds fastest-growing fintech companies. We free finance professionals to lead by modernizing the entire payables operation. We are a well-funded late-stage start-up backed by high-profile investors. Our 2021 Series F funding round raised $270 million valuing us at over $8.3 billion. With total funding of just over $550 million and with more than 3000 global customers Tipalti is one of the most valuable private fintech companies in the world.
At Tipalti we pride ourselves on our collaborative culture the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do and keen to get the job done. Tipalti oers competitive benefits a flexible workplace career coaching and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.
What Youll Do as Director Content Marketing
- Set and execute the vision. Define drive and lead the content marketing strategy that positions Tipalti as the go-to finance automation partner for mid-market companies. Align and influence teams across marketing to bring the vision to life.
- Build the plan. Develop and manage a global content calendar aligned with business priorities regional needs and all stages of the funnel.
- Create with purpose. Oversee the development of full-funnel multi-format contentblogs web pages ebooks social media research and moreensuring headlines and messaging resonate and drive engagement.
- Lead the website narrative. Own the strategy planning and execution of content on to ensure a seamless consistent and engaging experience that converts.
- Drive demand. Identify and deliver content that fuels demand generation and pipeline growth knowing what works what doesnt and whats next.
- Innovate with AI. Embrace emerging technologies and identify how AI can improve content creation performance and operational efficiency.
- Make it bite-sized. Drive the creation of short easily digestible content formats (videos clips bite-sized insights) to engage busy decision-makers and refresh stale content approaches.
- Expand our bench. Build and manage a roster of authoritative global writers and subject matter experts to scale content production without sacrificing quality.
- Partner across teams. Work closely with SEO digital marketing product marketing and regional stakeholders to ensure content aligns with strategy and drives results.
- Measure what matters. Define KPIs analyze performance and continuously optimize to maximize impact.
- Lead and inspire. Attract hire and develop top marketing talent while fostering a culture of collaboration creativity accountability and timely execution not just within the content team but across the broader marketing organization.
- Run a tight ship. Manage competing priorities ensuring the team delivers high-quality work on time and on brief even in a fast-paced environment.
What Youll Bring
- 10 years of B2B content marketing experience with 5 years of experience in SaaS technology companies selling to line of business persona (e.g. CFO CRO CMO CHRO). Finance or fintech experience is a plus.
- Strong leadership skills with 5 years of experience managing teams and external writers or agencies and influencing cross-functionally within the marketing organization. Comfortable presenting ideas and strategies at the highest levels.
- Deep understanding of mid-market buyer needs challenges and decision-making processes.
- Expertise in building full-funnel content strategies that tailor messaging to target personas and buying stages with the ability to adapt formats to specific channels. Skilled in leveraging existing distribution channels effectively and identifying or building new ones to maximize reach and impact.
- Excellent writing editing and storytelling skills with a keen eye for what resonates and what converts.
- Strong understanding of SEO principles and how they integrate with website content strategy and performance.
- Analytical mindset with the ability to use data to inform strategy and optimize execution.
- Experience running an efficient team with multiple competing priorities ensuring timely and high-quality delivery.
- Comfort with fast-paced environments and changing priorities you thrive in the dynamic world of high-growth SaaS.
- Passion for innovation and emerging tools including how AI can enhance content marketing effectiveness.
- Experience with project management tools like Asana
Our (Foster City) benefits package includes:
- Hybrid working model that requires you to be in the Foster City office on Monday Tuesday and Thursday
- Competitive salary and stock options
- Matching 401K
- Extended benefits Employee Assistance Program life insurance AD&D LTD
- 15 days of PTO
- Free lunch on office days
- Fresh fruit snacks & drinks in office
- Dog friendly office on Thursdays
- Phone/internet allowance
- Regular company-wide social events
- Multiple ERG groups celebrating our diversity and creating an inclusive culture
Youll join a company thats growing fast innovating constantly and building a brand that resonates globally. If youre looking to lead a content program with impact and to do it alongside collaborative driven colleagues wed love to meet you.
The estimated (Foster City) Base Salary Range is $166000 - $198500 USD bonus options
#KA-LI
#KA-Hybrid
Our Mission
Our mission is to elevate how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. We are the AI-powered platform that automates finance.
Tipalti is fueled by a commitment to our customers and a desire to build lasting connections. Our client portfolio includes high-velocity businesses such as Amazon Twitch GoDaddy Roku and ZipRecruiter. We work hard for our 99% customer retention rate which is built on trust reliability and innovation. Tipalti means we handled it - a mission to which we are constantly committed.
Accommodations
Tipalti champions inclusive teams in which every voice counts. We are committed to recruiting diverse candidates with varied personal experiences and abilities. We welcome applications from candidates belonging to historically underrepresented or disadvantaged groups and maintain an equitable Talent Acquisition process that is free from discrimination.
As an equal opportunities employer Tipalti complies with employment and human rights laws across the various jurisdictions in which we operate. Should you require reasonable adjustments or accommodations during the recruitment process including access to alternate formats of materials meeting spaces or other accommodations that could better enable your full participation please reach out to for assistance.
Privacy
We are committed to protecting the privacy interests of job applicants and candidates. For more information about our privacy practices during our Talent Acquisition process please refer to our Job Candidate Privacy Notice below:
Job Candidate Privacy Notice Tipalti
Experience:
Director
Employment Type
Full Time
Key Skills
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