Business Data Analyst, PEOPLE App
Business Data Analyst, PEOPLE App
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$ 90000 - 110000
1 Vacancy
Job Description
Job Title
Business Data Analyst PEOPLE AppJob Description
About The Position Major goals and objectives and location requirements
The PEOPLE App team is looking for a curious detail-driven Business Analyst to join the this role youll help us understand whats working whats not and most importantly why. Reporting to the General Manager PEOPLE App this person will be a key partner to product marketing monetization and editorial leads surfacing insights that influence strategic decisions feature prioritization and audience growth.
Hybrid 3x a week- (New York NY)
In-office Expectations: This position is hybrid in-office with the ability to work remotely for up to 2 days per week.
About The Team The Team and/or Brand.
PEOPLEs accomplished team of editors writers designers and photographers are all dedicated to the brands core mission: to inform entertain and inspire by sharing the stories that everyone will be talking about. Were the go-to source for news about celebrities entertainment and the royals and we elevate powerful human interest stories and everyday people making a difference in their communities.
The PEOPLE App offers a bingeable new way of reading our entertainment and news coverage as well as access to even more pop culture content and in-app addition to being able to scroll swipe and share stories that matter to you most users will have access to exclusive video series games horoscopes and exclusive updates on PEOPLEs most talked about moments.
About The Positions Contributions:
Weight % Accountabilities Actions and Expected Measurable Results
35% - Performance Monitoring & Insight Reporting
Youll own the daily pulse of the app surfacing insights that drive decisions:
Monitor 510 key metrics daily (e.g. DAU retention conversions)
Flag anomalies trends and wins to the app leadership team
Produce weekly/monthly insight recaps for cross-functional teams
Build fast-turn analyses in response to real-time performance questions
35% - Deep-Dive & Strategic Analysis
Youll dig beneath the surface to find root causes and strategic opportunities:
Analyze why KPIs are moving both up and down across acquisition engagement and retention
Explore behavior by cohort channel content type and audience segment
Identify and size new opportunities (e.g. underserved users feature impact)
Support A/B testing interpretation retention modeling and user funnel deep dives
20% - Dashboarding & Tool Ownership
Youll ensure teams have the right data at their fingertips:
Build and maintain Looker dashboards to visualize app performance
Create self-serve tools for product editorial and marketing teams
Manage metric definitions and reporting consistency across teams
Collaborate with data engineering to improve data hygiene
10% - Cross-Functional Collaboration
Youll partner across functions to drive smart data-informed decisions:
Work closely with product marketing editorial and finance
Contribute to roadmap planning and prioritization by translating metrics into strategy (opportunities risks)
Join standups planning meetings and sprint reviews as needed
The Roles Minimum Qualifications and Job Requirements:
Education:
B.S. or B.A. required and/or equivalent experience.
Experience:
35 years experience in business analytics product analytics or mobile growth preferably within a consumer app or media environment.
Specific Knowledge Skills Certifications and Abilities:
Direct mobile app analytics experience deeply familiar with mobile app KPIs including but not limited to DAU/WAU/MAU retention (Day 1/7/30) session depth time in app churn cost per acquisition and push notification performance.
Strong command of mobile app analytics tools: Amplitude AppsFlyer App Store / Google Play Consoles Firebase or equivalent.
Advanced Excel and Google Sheets skills with experience building robust models performing complex analyses and turning raw data into actionable insights.
Fluent in Looker (or similar BI tools); confident building your own dashboards and data models.
Analytical thinker who thrives on asking why and translating numbers into stories and strategy.
Comfortable navigating large messy data sets and surfacing what matters.
Familiarity with push notification engagement email performance cohort analysis and retention modeling.
Exceptional communicator you can share data-backed insights with technical and non-technical audiences alike.
Self-starter whos comfortable operating in a fast-paced lean team environment.
Nice to Haves: Experience in entertainment/media lifestyle or consumer apps; SQL proficiency; experience working with marketing teams on campaign attribution
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: Range
Salary: New York: $90000.00 - $110000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Incs total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives.In additionPeople Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.
#NMG#Required Experience:
IC
Employment Type
Full-Time
