Audience Marketing Associate
Audience Marketing Associate
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$ 50000 - 55000
1 Vacancy
Job Description
Audience Marketing Associate - Campaign
Haymarket Media Inc.is seeking anAudience Marketing Associateto join the Haymarket Media Audience Development and Subscription Marketing team. This position is based in our New York office with three days on-site (Tuesdays Wednesdays and a team flex day) and two days remote. The Audience Marketing Associate will directly support the growth of group subscriptions and audience engagement forCampaign contributing to the brands subscriber base and long-term retention.
Job Overview: The Audience Marketing Associate will play a key role in supporting subscription sales and deepening engagement with group accounts and readers. This position focuses on executing audience development tactics that drive registrations subscriptions and ongoing interaction with our content and products. The role combines hands-on campaign execution data tracking and collaboration across internal teams to support subscription revenue goals.
Responsibilities
Support group subscription sales efforts by executing marketing campaigns that highlight the value of multi-user access.
Develop and execute audience-focused marketing tactics to increase engagement with current group subscribers and individual readers.
Identify and segment target audiences based on title demographics behaviors and preferences.
Coordinate and execute promotional emails digital ad campaigns retargeting and PPC to drive subscription growth and usage.
Assist in developing messaging and creative that effectively communicates subscription value propositions to targeted audiences.
Support business development opportunities such as barters/partnerships with industry associations and conferences to grow the audience pipeline.
Research group subscriber earned media for editorial content and award activity.
Create compelling subscription-focused content for email campaigns social media and promotional materials.
Maintain content calendars to ensure consistent delivery of subscription-related marketing messages.
Monitor performance and engagement metrics for subscription campaigns.
Provide regular reporting on campaign outcomes highlighting subscriber growth engagement levels and areas for improvement.
Collaborate with editorial creative and sales teams to align subscription messaging with brand goals.
Assist with resolving customer service and subscription inquiries for Haymarket Media brands.
Skills and Requirements
12 years of experience in audience development or marketing.
Detail-oriented and able to manage simultaneous activities effectively.
Proficient with digital marketing tools and comfortable learning new systems.
Bachelors degree in Marketing or related field.
Profile of the Ideal Candidate
Motivated to support subscription sales goals and audience engagement KPIs.
Eager to learn and apply marketing tactics to drive subscription growth.
Strong written verbal and visual communication skills.
Flexible proactive and solution-oriented when challenges arise.
Thrives in a fast-paced environment with ambitious growth targets.
Comfortable with aggressive goals and a competitive desire to win.
What We Offer:
A competitive compensation package
The salary range for this position is $50000$55000. Compensation will be commensurate with experience skill level functional and/or industry knowledge education level certifications as well as other qualifications.
Paid annual vacation holiday and sick time off
Comprehensive health plans including medical dental and vision
Competitive 401(k) investment options and generous company matching program
Life insurance
Commuter benefits
Employee referral awards
Tuition reimbursement
Training opportunities through industry-recognized programs
A creative and passionate workplace and a fun collaborative team environment
Three Week Work from Anywhere benefit to ensure work life balance
About Haymarket:
Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago Haymarket has always prided itself on being a highly creative business with an unrelenting focus on the quality of the products and the people. The philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products combining the best in content design production and customer services. Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands. Haymarket serves a broad spread of business markets from marketing to medicine to technology along with exhibitions and live events. Predicting the shape of the business in 3 5 or 10 years is almost impossible; and the unpredictability is part of the appeal. Haymarket aims to be the perfect company to work with or for we have the processes and attitude that ensure quality and consistency and an entrepreneurial spirit that makes every day rewarding.
An equal opportunity employer Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individuals race color religion gender gender identity national origin citizenship age disability sexual orientation marital status or any other protected category recognized by state federal or local laws.
Beware of fraudulent activity where individuals are contacting job seekers claiming to represent Haymarket Media. Please note that only emails from @are legitimate.
When applying for roles with Haymarket Media you will receive an email directly from a member of the Talent Acquisition team or communication through Linkedin.
You can view our open positions on our website US careers section:
California Applicants may view Haymarket Media Inc.s Privacy Statement for California Residentshere.
Required Experience:
IC
Employment Type
Full-Time
