Performance Marketing Specialist
Performance Marketing Specialist
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Job Description
Performance Marketing Specialist
Were looking for a skilled and driven Performance Marketing Specialist to lead our paid advertising initiatives. Youll be responsible for the strategy execution and optimization of all paid media campaigns with a primary focus on lead generation. This is a fast-paced role that requires a proactive and data-driven approach with daily reporting to the management team.
Campaign Strategy & Execution: Develop launch and manage high-performance paid advertising campaigns across major platforms with a strong emphasis on Meta Ads (Facebook & Instagram) Google Ads and TikTok Ads. Your main goal will be to drive high-quality lead generation.
Daily Optimization & Reporting: Continuously monitor and optimize campaigns based on real-time data. You will be responsible for creating and delivering insightful daily reports on key performance indicators (KPIs) to the management team.
Data Analysis & Insights: Track and analyze campaign performance metrics using tools like Google Analytics Facebook Business Manager and Google Ads. Use data to identify trends opportunities and areas for improvement.
Audience Targeting: Implement advanced audience segmentation including custom and lookalike audiences to maximize reach and engagement.
Budget Management: Efficiently manage and allocate advertising budgets to achieve optimal return on ad spend (ROAS) and cost-per-lead (CPL) goals.
Requirements
Experience: Proven experience in a performance marketing role with a strong track record of success in lead generation campaigns.
Platform Expertise: Must have hands-on expertise in managing campaigns on Facebook Ads Google Ads and TikTok Ads.
Technical Skills: Proficient with Google Analytics Facebook Pixel and conversion tracking. Experience with Google Tag Manager is a plus.
Analytical Skills: Ability to quickly analyze data extract actionable insights and make strategic decisions.
Communication: Excellent verbal and written communication skills are essential for daily reporting and team collaboration.
If you are a results-oriented marketer with a passion for driving growth and are comfortable working in a dynamic environment we encourage you to apply.
Experience: Proven experience in a performance marketing role with a strong track record of success in lead generation campaigns. Platform Expertise: Must have hands-on expertise in managing campaigns on Facebook Ads, Google Ads, and TikTok Ads. Technical Skills: Proficient with Google Analytics, Facebook Pixel, and conversion tracking. Experience with Google Tag Manager is a plus. Analytical Skills: Ability to quickly analyze data, extract actionable insights, and make strategic decisions. Communication: Excellent verbal and written communication skills are essential for daily reporting and team collaboration.
Education
Bachelor s degree in sales, marketing, or relevant field
Employment Type
Full Time
