Marketing Manager

While prior iGaming or betting industry experience is preferred exceptional marketing professionals from other industries with a proven record of delivering measurable results are welcome to apply.

3. Scope of Duties and Responsibilities

A. Strategic Marketing Planning

• Develop annual and quarterly marketing plans aligned with company objectives.
  
• Identify and segment target audiences creating tailored strategies for each segment.
  
• Ensure all marketing content and campaigns comply with betting and gaming advertising laws.
  
• Allocate marketing budgets efficiently and track returns on investment (ROI).
  

B. Brand Management

• Build and maintain a strong consistent brand image across all touchpoints.
  
• Oversee creative content development for digital print and broadcast channels.
  
• Monitor public perception and manage brand reputation proactively.
  

C. Digital Marketing and Customer Acquisition

• Plan and execute multi-channel digital campaigns including social media search engines email marketing and affiliate networks.
  
• Drive traffic and conversions through SEO SEM and targeted advertising.
  
• Explore influencer partnerships sponsorships and strategic collaborations to boost brand reach.
  

D. Customer Retention and Loyalty Programs

• Work closely with CRM teams to design loyalty programs promotions and incentives.
  
• Segment customers for personalized communications and targeted offers.
  
• Monitor retention performance and implement strategies to improve player lifetime value (LTV).
  

E. Market Research and Competitive Intelligence

• Conduct ongoing market research to identify trends opportunities and competitive threats.
  
• Track competitor marketing strategies and adjust company campaigns accordingly.
  
• Prepare monthly market intelligence reports for management.
  
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F. Partnership and Affiliate Management

• Identify negotiate and manage partnerships with affiliates media agencies and promotional partners.
  
• Monitor partner performance and ensure alignment with company objectives.
  

G. Reporting and Campaign Analysis

• Maintain up-to-date dashboards tracking marketing performance.
  
• Present monthly performance reports with clear insights and recommendations.
  
• Continuously test and optimize campaigns to improve ROI and conversion rates.
  

4. Deliverables

• Approved annual and quarterly marketing strategy documents.
  
• Monthly campaign calendars with budgets and KPIs.
  
• Weekly and monthly performance reports against agreed targets.
  
• Quarterly market research and competitor analysis reports.
  
• Measurable increase in customer acquisition retention and engagement rates.
  

5. Key Performance Indicators (KPIs)

• Customer acquisition numbers vs. set targets.
  
• Customer retention and reactivation rates.
  
• ROI on marketing campaigns.
  
• Website/app traffic and conversion metrics.
  
• Brand awareness and engagement levels.
  
• Regulatory compliance across all marketing materials.
  

6. Reporting Line

• Reports to: Head of Commercial / Chief Marketing Officer (CMO).
  
• Works closely with: Product Development CRM Compliance and Customer Support teams.
  

7. Work Location and Schedule

• Full-time position based at Correct Tech Nigeria s office with flexibility for campaigns events and travel as needed.
  
• Standard work hours apply with occasional evening or weekend work during high-profile campaigns or events.
  

Requirements

8. Qualifications Skills and Experience

• Bachelor s degree in Marketing Business Communications or related discipline.
  
• 5 years experience in marketing including at least 2 years in a managerial role.
  
• Experience in iGaming betting sports entertainment or related sectors preferred but high-performing candidates from other industries will be considered.
  
• Strong digital marketing expertise including SEO SEM social media management and affiliate marketing.
  
• Proven ability to manage large budgets and deliver measurable results.
  
• Excellent analytical skills for interpreting marketing data and making data-driven decisions.
  
• Strong leadership negotiation and communication skills.
  

9. Ethical and Professional Expectations

• Ensure all campaigns promote responsible gaming.
  
• Comply with all Nigerian betting and gaming advertising laws.
  
• Uphold Correct Tech Nigeria s values of fairness transparency and customer focus.
  

Benefits